Zalando breaks the patterns of vogue promoting: Satisfaction pioneers star as faces of the brand new marketing campaign

As a part of Zalando’s marketing campaign, Finnish Satisfaction pioneers are donning the sorts of outfits they had been dreaming to put on way back – already when dressing so freely was taboo. Dresscode: Freedom marketing campaign is a thanks letter written with pleasure and magnificence to the forerunners of the LGBTQ+ trigger, because it highlights the tales of the pioneers serving because the faces of the marketing campaign. The marketing campaign was designed and executed by the Helsinki-based artistic company SEK.

Dresscode: Freedom shines the highlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving because the faces of this marketing campaign get to decorate within the sorts of outfits they had been longing to put on a long time in the past, however had been unable to due to the prevailing intolerance – or the concern of being labelled mentally sick or a prison. Zalando is the chief associate of Helsinki Satisfaction in 2021 and continues to carry forth native LGBTQ+ influencers as a part of the marketing campaign.