Los Angeles and New York-based manufacturing firm Interrogate provides Portland-based director Michael Illick to its roster. A longtime copywriter with a penchant for comedy and fast wit mixed with a eager visible sensibility, Illick brings a really authentic voice to Interrogate.
Michael Illick has labored at main businesses throughout the nation, counting stints at BBDO, Wieden+Kennedy, Saatchi & Saatchi, 215 McCann, and Goodby, Silverstein & Companions amongst his accomplishments. Identified for being a powerful problem-solver as a author and somebody capable of finding the fast joke on-set to make the whole lot sing, Illick discovered an affinity for the collaborative nature of directing as soon as he moved behind the digital camera, discovering that he’s additionally a nurturer at coronary heart.
So, what will get Illick excited? “If something, my company background helps with choosing nice work. If you come throughout one thing actually easy and elegantly written, you simply need to be part of it. It’s uncommon to see within the enterprise and it’s what I gravitate in the direction of.”
Illick brings a built-in sense of empathy for the artistic groups he works with, now within the function of director. As he says, “I’ve had extra issues killed as a author than as a director, so I’ve a deep understanding of what it took to get to that time, what number of revisions and modifications it’s undergone to get it so far as it’s gotten. I’ve a extra educated sense of easy methods to push the work in one of the best route and the inquiries to ask, with out exasperating all people that rather more.”
Regardless of the temporary, Illick at all times goals to create a world, as he has for shoppers starting from Outdated Spice, Foot Locker, Oscar Meyer, Amazon, Verizon, Paypal and extra. Whether or not it’s a world rooted in actuality or utterly surreal – there may be at all times depth, thoughtfulness, and humor.
One such instance is Illick’s pharma-spot parody for POM Fantastic, that includes a person going about his each day life and thriving, regardless of being impaled by an animatronic dolphin. Created utilizing a mixture of VFX and puppetry, the utterly bonkers advert shows Illick’s love for working with the extra peripheral crew and craftspeople of the business, akin to animal handlers and puppeteers.
A person of many concepts (and the notebooks that comprise them), Illick ultimately hopes to stretch into animated work and tv, even non-comedic work, as long as it’s stunning and sensible. First, nevertheless, is creating extra polished, laugh-out-loud-worthy promoting through Interrogate.
Of the signing, Government Producer/Companion George Meeker says, “As an ex-creative turned director, Michael intimately understands the method from each side. Past that, he brings such a vibrant humorousness to the worlds he creates, at all times including one thing distinctive and stunning to the concept. Plus, as a human, he’s merely an all-around delight to speak to.”
Illick was instantly drawn to the standard of the Interrogate roster. “Already, the extent of care, foresight and thoughtfulness I’ve obtained from George Meeker and [Managing Director/Founder] Jeff Miller feels implausible,” Illick enthuses. “I’m unbelievably excited to work with them.”