Winner

MDC Companions gained floor this week by selecting up two big-name journey purchasers at a time when shopper curiosity within the class is surging. The holding firm’s Doner was named agency-of-record for Travelocity. In the meantime, United Airways tapped 72andSunny as its international inventive company companion.

Loser

NBC dropped the Golden Globes from its lineup subsequent yr. Many have criticised the Hollywood International Press Affiliation, the group behind the annual awards present, for its lack of range.

ICYMI

New CDC guidelines round eradicating masks are serendipitously timed to Pepsi’s latest advert, which celebrates the “sloppiness” of what’s to come back after the pandemic. Learn extra concerning the marketing campaign, and watch the industrial, in this story, which was amongst our hottest posts of the week primarily based on reader engagement. 

Getting spicy

What gained’t folks do to attach throughout this pandemic? Wingstop each shocked and impressed Twitter this week when the short service restaurant started outright flirting with a follower. The thread between Wingstop and Twitter consumer @kaykookiedough on Wednesday bought spicy after the Twitter consumer, who additionally occurs to be a consumer of OnlyFans, posted “wingstop ranch gotta have nut in it no method it’s simply that good.” Wingstop got here again with some one-liners that might little doubt make different manufacturers blush. Though going in opposition to the standard model social media rulebook, it scored with engagement. Wingstop’s tweet studying: “All you need to do is open your mouth” noticed practically 17,000 likes and influencers shared the dialog with their followers.