Thought to have been the reason for the unprecedented COVID-19 pandemic, wildlife markets and different wildlife commerce for human consumption leaves the human inhabitants uncovered to the specter of extra harmful ailments—whereas additionally leaving wildlife uncovered to threats of extinction. So, once we act to guard wildlife, in flip, we’re performing to guard ourselves from future lethal ailments.
It’s with this premise that we developed a marketing campaign for the Wildlife Conservation Society, WCS, that might lead folks to take direct motion and attain out to members of congress and urge them to enact insurance policies and federal laws that goal to ban wildlife commerce within the U.S. market in addition to placing strain on the U.N. to go a decision to cease industrial wildlife commerce (notably birds and mammals) for human consumption.
To most successfully talk our message we selected to give attention to picture that has turn out to be shorthand for this pandemic, the protecting masks. A picture each individual on the planet now has a private connection to. By using the masks as a clean canvas we undertaking pictures of trafficked wildlife instantly on high, shortly speaking the connectedness of wildlife for human consumption and their function on this and future pandemics and the way defending one species results in defending one other, us.