Right here’s right this moment’s AdExchanger.com information round-up… Need it by electronic mail? Join here.
What Occurred, Adobe?
Adobe as soon as avidly pursued digital promoting, however its ardour has cooled. Insider’s Lauren Johnson spoke with 5 former staff to know what occurred. An enormous a part of the rationale was an unwillingness to do something that isn’t self-serve, culminating within the 2020 shutdown of TubeMogul’s managed providers enterprise. “Promoting one thing on a share of media is totally international to an organization that transacts the whole lot on a software program subscription mannequin,” mentioned one supply. “Adobe was by no means capable of wrap its head round how we made cash and was consistently forcing Advert Cloud as a spherical peg right into a sq. gap of monetary accounting and credit score.” Johnson notes that promoting contributed solely 4% of Adobe’s non-subscription income final yr, a notable decline from 7% in 2018. Read on. [Related in AdExchanger: “Adobe Exits The Managed Service Business – What Does It All Mean?”
Google is positioning Federated Learning of Cohorts, or FLoC, as a privacy-safe alternative to third-party cookies. But a growing number of academics, data ethicists and US lawmakers are calling fowl. Sorry, foul. Critics claim that FLoC, which went into testing mode last week, could be used to deliberately harm or discriminate against particular groups of people. Per Digiday, the fear – in a nutshell – is that FLoC data could be combined with PII to expose sensitive information about people’s online behavior to nefarious actors or unscrupulous advertisers. They worry that rather than creating an ethically sound way to anonymously target ads, FLoC will only exacerbate biases related to algorithmic categorizations of people. “One of the concerns is that it is not clear how people will be able to opt out from FLoC targeting – unless they simply do not use the Chrome browser. We can’t un-FLoC ourselves from those categories,” said Pam Dixon, executive director of nonprofit research group World Privacy Forum. According to Google, Chrome will introduce a control within the browser so that people can opt out of being included in FLoC and other Privacy Sandbox proposals. [Related in AdExchanger: “FLoC Origin Trials Kick Off In The United States And Other Regions”]
If Alanis Morissette ever up to date the lyrics to her iconic hit “Ironic,” perhaps she might work this in: Apparently even Fb CEO Mark Zuckerberg’s information was compromised after a hack uncovered the non-public info of 533 million Fb customers. The information was leaked on a hacking discussion board. Zuck’s title, location, marriage particulars, start date and Fb person ID have been all revealed. Fb co-founders Chris Hughes and Dustin Moskovitz have been additionally not immune. Fb claims that the leaked information is outdated and that the problem has already been mounted. Nonetheless, the truth that such an infinite dataset was shared in full, and totally free, in a hacking discussion board, signifies that it was broadly obtainable to anybody with rudimentary information expertise. Fb has vowed to clamp down on information breaches ever because the much-publicized Cambridge Analytica scandal. Hope springs everlasting. Read on.
However Wait, There’s Extra!
Citing nationwide safety considerations, a gaggle of US senators have despatched a letter to firms, together with Google and AT&T, requesting details about how person information is shared in auctions and to supply the names of all international purchasers that had entry to person information by auctions over the previous three years. [WSJ]
Fb is exploring alternative ways to rank key content material classes, reminiscent of information, politics and well being, to make it simpler to seek out posts it deems precious and informative.[MediaPost]
Main manufacturers at the moment are talking out towards Georgia’s new laws that restricts voting after going through strain and boycott calls from native activists, who nonetheless say that criticism just isn’t sufficient. [Digiday]
Brazil grew to become the primary Latin American nation to realize entry to Pinterest’s promoting platform. [The Rio Times]
The Supreme Court docket has handed Google a win in a decade-old case, holding that the tech large didn’t commit copyright infringement towards Oracle when it copied snippets of programming language to construct its Android working system. [CNN]
LG is shutting down its smartphone enterprise worldwide. [TechCrunch
Global CTV impressions have increased 60% YoY, according to Innovid. [release]
Fb has launched dynamic advertisements for streaming so that folks see advertisements for the titles they’re almost certainly to observe based mostly on their pursuits.[Adweek]
Former Burger King CMO Fernando Machado will be a part of Activision Blizzard as its CMO. [Ad Age]
John Shea has been named CEO of Octagon Sports activities and Leisure Community, IPG’s advertising and marketing, artistic, expertise and influencer administration and communications group. [CampaignUS]
The Advert Council has introduced on Elise James-DeCruise as chief fairness officer. [release]
Aaron Mahimainathan has joined B2B advertising and marketing and information platform Combine as chief product officer. [release]