This yr trade chatter has been nothing however “unprecedented,” “pivots” and “accelerated traits.” For chief advertising and marketing officers, the fixed uncertainty has made “flexibility” the secret, however as executives look to agency up plans and budgets for the approaching yr, simply how far are you able to plot upfront? How do you put together and place your groups? And what contingencies are being made?

At Ad Age Next: CMO on Dec. 8, advertising and marketing leaders will discover how this yr’s adjustments will affect subsequent yr’s methods and what manufacturers can count on in 2021. We’ll additionally have a look at the annual Advert Age Entrepreneurs of the Yr record in addition to the World’s Largest Advertisers prime 100 rating from the Advert Age Datacenter.

Confirmed audio system embody:
Chris Bellinger, VP of artistic and digital, Frito-Lay North America
Melanie Boulden, president of stills enterprise unit and incoming chief advertising and marketing officer, Coca-Cola North America
Seth J. Freeman, VP of selling, Focus Manufacturers
Spencer Gordon, VP of digital, DraftLine at Anheuser-Busch InBev
Carla Hassan, chief advertising and marketing officer, Citi
Kate Jhaveri, government VP and chief advertising and marketing officer, Nationwide Basketball Affiliation
Lisa Mann, managing director and chief advertising and marketing Officer, Raines Worldwide
Michelle St. Jacques, chief advertising and marketing officer, Molson Coors
Richard Sanderson, marketing consultant, Spencer Stuart
Norm Yustin, managing director, Russell Reynolds Associates

Tickets to Advert Age Subsequent: CMO are free to subscribers; Enroll here.