It’s the cellphone Canadians didn’t know they wanted – till now.
To mark the revamp of its cell app, Wendy’s Canada has created limited-edition Wendy’s Telephones and is giving them away on Twitter. These candy telephones function their very own branded OS pores and skin plus the most recent expertise together with an built-in GPS navigation system to get Canadians to their nearest Wendy’s, in addition to ample battery life to observe Wendy’s advertisements, order Wendy’s, and watch movies whereas consuming Wendy’s. And, if they have to take footage of their meals, there’s no higher option to do it than on the Wendy’s cellphone, full with entrance and rear dealing with cameras with extra megapixels than the Baconator has bacon.
We all know what these different digital assistants sound like… however what about Wendy?
The world is about to seek out out – as a result of the very best function of this limited-edition Wendy’s Cellphone is the ‘Hey Wendy’ voice assistant who responds to questions with some fairly intelligent comebacks. Simply say “Hey, Wendy” and you may set an alarm, get instructions, even ask Wendy to let you know a joke. And if she feels prefer it, she may even do it!
The Marketing campaign Supporting the Cellphone
The idea for the limited-edition cellphone drop and the launch marketing campaign have been developed by McCann Canada. The drop can be supported on Spotify and on Twitter through sponsored advertisements, development takeovers, a branded emoji and a livestream occasion. PR and influencer outreach is being dealt with by Wendy’s PR AOR, Ketchum, and media is dealt with by Wendy’s media AOR, Initiative.