For Jordan, the chance to reconnect with Kristina Blake and the workforce at 31,000 FT was additional enhanced by his personal obsession with the product.  

“The entire workforce at 31,000 FT actually is aware of the best way to infuse laughs into a powerful message. Associate/Artistic Director Kristina Blake and I are kindred comedic spirits – we wish to lean into the absurdity of the state of affairs,” explains Brady. “As for Waterpik, I have been an evangelist for the well-known oral irrigator for many years! What a deal with to assist unfold the phrase.” 

Jordan utilized his ardour and expertise – for clear tooth and directing – to profit from every second from casting to location, delivering vignettes that talk volumes in regards to the product in a sequence of humorous, toothsome exchanges.  

The marketing campaign is working on quite a lot of community, cable, related and OTT TV. 


Full credit: 


Company: 31,000ft 

CEO: Carter Keith 

Associate/CD/Author, Kristina Blake 

Associate/CD/Artwork Director, Dean Hlavinka 

Author, Rachel Schultz 

Producer, Kathy Fawcett Martin 


Manufacturing Firm: kaboom productions 

Director: Jordan Brady 

EP/Proprietor: Lauren Schwarts 

HOP: Steven Sills 

DP: Shane Kelly 


Submit: Republic  

Editor: Keith James