“She didn’t change who she was—and that modified all the pieces, for all of us.” These are the ultimate phrases of Nike’s tribute advert to Serena Williams, launched moments after her third-round loss within the US Open on Friday evening to Ajla Tomljanović.

The spot, distributed on Nike’s social media channels, comes from Wieden+Kennedy Portland and is voiced by actress Zendaya. It traces the outstanding rise of the lady from Compton, California who turned not simply an all-time tennis nice, however a task mannequin for thousands and thousands.