Watch the reside broadcast right here on Wednesday, September 23 at 2 p.m. Japanese—and be part of the dialog on Twitter, Periscope, Facebook and LinkedIn.

With pandemic-driven shifts in shopper behaviors and screenless content material consumption on the rise, it’s crucial for manufacturers to make sure they’re connecting to their viewers after they want them most.

Within the first of a brand new occasion collection with Spotify, The Beat, Advert Age’s John Dioso is joined by Spotify’s Director of Shopper Partnerships, CPG, Melissa Finney, together with Alex Donics, Spotify, and Common Mills’ Brad Hiranaga, to debate the alternatives and challenges of digital audio promoting, a format that’s gaining floor with advertisers as a extremely efficient strategy to join with audiences at scale.

We’ll discover how CPG manufacturers are working in another way within the new regular, and the way they’ll leverage Spotify’s Streaming Intelligence to assist construct their story.

Tune in September 23 at 2:00 p.m. EDT out of your laptop computer, telephone or different related machine.