Panasonic has sponsored CES for the reason that expertise present debuted again in 1967. However the marketer has by no means handled the form of disruption it can confront this 12 months because the annual occasion goes digital as results of COVID. Panasonic North American CMO Lauren Sallata discusses how the corporate is dealing with this 12 months’s occasion and provides a glimpse of what it’d showcase within the online-only affair that begins Monday.

She additionally discusses how the longtime Olympics sponsor is approaching the summer season video games in Tokyo, that are going down a 12 months later than initially deliberate as results of the pandemic. Sallata can even deal with how the corporate, recognized for its shopper electronics, is now lively in a number of industries, from automotive tech to meals service techniques.