AD AGE NEXT: CMO AGENDA (all occasions in EST)

11:00 a.m. Welcome remarks

11:05 a.m. The home that Lowe’s constructed
Marisa Thalberg, government VP and chief model and advertising officer, Lowe’s Firms Inc.
Interviewer: Adrianne Pasquarelli, senior reporter, Advert Age

11:30 a.m. The altering function of the CMO
Lisa Mann, managing director and chief advertising officer, Raines Worldwide
Richard Sanderson, marketing consultant, Spencer Stuart
Norm Yustin, managing director, Russell Reynolds Associates
Moderator: E.J. Schultz, assistant managing editor, Advert Age

11:55 a.m. Constructing resilience and adapting your advertising tech in unsure occasions
Sponsor session

Martin Kihn, senior VP of technique for advertising cloud, Salesforce
Mike Scafidi, world head of promoting and advert expertise, PepsiCo
Interviewer: Heidi Waldusky, affiliate writer and basic supervisor of promoting and model, Advert Age

12:10 p.m. The best way to construction your advertising groups to excel in 2021
Seth Freeman, VP of promoting, Focus Manufacturers
Carla Hassan, chief advertising officer, Citi
Michelle St. Jacques, chief advertising officer, Molson Coors

12:35 p.m. What’s on the menu for McDonald’s and Wieden & Kennedy
Morgan Flatley, chief advertising officer, McDonald’s U.S.
Neal Arthur, managing director, Widen & Kennedy New York

1:00 p.m. Break

1:50 p.m. What creativity means now
Sponsor session

Ann Lewnes, chief advertising officer and government VP of company technique and improvement, Adobe
Interviewer: Josh Golden, president and writer, Advert Age

2:00 p.m. Excelling amid disruption
Kate Jhaveri, government VP and chief advertising officer, NBA
Interviewer: E.J. Schultz, assistant managing editor, Advert Age

2:25 p.m. Remodeling a world enterprise to satisfy demand
Sponsor session

Jamie Elden, chief income officer, Shutterstock
Interviewer: Josh Golden, president and writer, Advert Age

2:35 p.m. The way forward for in-house businesses
Chris Bellinger, VP of inventive and digital, Frito-Lay North America
Joanne Davis, president, Joanne Davis Consulting Inc.
Spencer Gordon, VP of digital and DraftLine, Anheuser-Busch
Moderator: Jessica Wohl, reporter, Advert Age

3:00 p.m. Advertising past numbers
Sponsor session

Norman Guadagno, chief advertising officer, Acoustic
Interviewer: Josh Golden, president and writer, Advert Age

3:15 p.m. Advert Age World’s Largest Advertisers prime 100 rating
Bradley Johnson, director of information analytics, Advert Age

3:25 p.m. Discovering the very best media in your inventive
Pam Forbus, chief advertising officer, Pernod Ricard North America
Cynthia Kleinbaum, VP of promoting for Walmart+, Walmart
Angela Zepeda, chief advertising officer, Hyundai Motor America
Moderator: E.J. Schultz, assistant managing editor, Advert Age

3:50 p.m. Closing remarks