Actuality TV star Caitlyn Jenner introduced on April 23 that she’s working to be governor of California, and now the 71-year-old Republican has launched her first marketing campaign advert, which debuted earlier in the present day throughout ABC’s “Good Morning America.” With a runtime of three minutes, “Caitlyn For California,” because the piece is titled, is low on specifics—providing primarily nothing that might be referred to as a platform—however excessive on manufacturing values.
At first of the advert, as we glimpse scenes of Jenner at house intercut with iconic pictures of California (the Hollywood signal, the Golden Gate Bridge, palm timber, surfers), we hear her say, in voice-over, “I’ve at all times been a dreamer. California was as soon as the envy of the world. We had what everybody else wished. The American dream grew up right here.” After which we’re proven stark scenes of homelessness and pandemic shutdowns as Jenner continues: “But profession politicians and their insurance policies have destroyed that dream. It’s been locked away. Closed. Shuttered. Left at midnight. Burned down.”
Jenner, who at one level within the spot positions herself as a “compassionate disruptor,” is searching for to interchange Democratic Governor Gavin Newsom in a recall election, which is on monitor to happen this fall.
Arguably the oddest second within the advert comes when Jenner, who made a fortune each in her previous life as an Olympic-medalist decathlete (we’re briefly proven scenes of these glory days) and as a actuality TV character (clips from “Preserving Up With The Kardashians” and “I Am Cait” are conspicuously absent), declares that “This previous yr has redefined profession politicians as elitists. And the folks of California as the soldiers, the kings and the angels.” A hovering, symphonic rating serves because the soundtrack for scenes of important employees and well being care employees.
Close to the top of the advert, Jenner says she needs to “carry again the gold to the Golden State. … And collectively we’ll restore and renew the California dream.”
Among the many reactions to the YouTube model of the video up to now are this remark from consumer eldiablomanatee1: “Precisely what’s your plan? As a result of this appears like politician propaganda bull shit with no actual data of what to do.”