Volvo vehicles are universally identified for his or her security, innovation and luxury. Dad and mom journal named Volvo XC90 as one of many most secure household vehicles of 2021.
When selecting a automotive, mother and father are inclined to prioritize reliability and security for the youngest members of their household. Our target market clearly appreciates this, and we noticed a chance right here; how may we make the launch marketing campaign extra interesting and emotionally participating to the mother and father? In fact by portraying Volvo by way of the eyes of youngsters.
The marketing campaign had 2 components: teasing and revealing. As for the teasing, we solely launched the posters, painted by the youngsters. Later, after the grand opening of the pop-up retailer, we kick-started the second section of the marketing campaign.