Volvo Automobile Mobility or as they’re referred to as, M, affords entry to automobiles that may be booked by way of their app in all main cities in Sweden. As a part of a much bigger marketing campaign underneath the tagline “The brand new strategy to personal a automotive” the movie is paying homage to traditional science-fiction. It paints the image of a imaginative and prescient for cities the place all automobiles merely begin vanishing into the sky, leaving solely an M automotive behind.