As vaccinations proceed to rise, the concern of catching COVID is subsiding—those that have gotten their pictures are craving holidays and post-inoculation enjoyable. An estimated 86% of American vacationers have tentative leisure journey plans and 72.8% count on to journey for leisure inside the subsequent three months, based on trade group Vacation spot Analysts. Of these, greater than a 3rd say their purpose is to go to buddies and family. However, oh, what locations will they go? Lexington is making a case for itself.
Its company, CORNETT, created Put up(Vaccine)Playing cards to attract vaccinated vacationers to their honest metropolis this summer season. Designed to make it simple for Lexingtonians to ship compelling invites to their newly immunized family members, the Put up(Vaccine)Playing cards can be found totally free on the Guests Heart. VisitLEX will even pay the postage.
Designed with a whimsical appeal, the three playing cards function acquainted Lexington themes—horses and bourbon. “The one factor lacking in Lexington is U,” says one through which a horseshoe fills in for the ultimate letter. “Bourbon tastes higher with you,” one other laments.
To succeed in the widest viewers and tug on as many heartstrings as doable, VisitLEX teamed up with a number of Lexington elementary colleges to show the advertising effort right into a homework project for the perfect salespeople round: children.
Younger college students are filling out Put up(Vaccine)Playing cards as a enjoyable exercise (Not the bourbon one. That might be bizarre.) and VisitLEX is that includes among the cutest and funniest on social media earlier than sending them to their vacation spot.