If somebody mentions your title in dialog, possibly your curiosity is piqued a little bit — however you have to be greater than a little bit curious when it’s your model that’s getting Twitter mentions.

Twitter mentions are a key manner clients work together with manufacturers on the platform. Clients use them to share constructive opinions or specific disappointment within the less-than-positive experiences they’ve had with manufacturers.

When clients take the time to offer you suggestions in a Twitter point out, they anticipate a reply — they usually anticipate it quick. Like, inside just a few hours quick.

That’s why it’s vital that you simply get a deal with on Twitter mentions. Should you’re new to the idea, this put up will assist you to perceive all you should know. We cowl:

  • What’s a Twitter point out?
  • Tips on how to discover Twitter mentions, search Twitter mentions, see others’ mentions and delete Twitter mentions (spoiler: you possibly can’t delete them)
  • Tips on how to point out somebody on Twitter
  • Beneficial issues monitoring Twitter mentions can inform you about your corporation
  • Tips on how to monitor Twitter mentions

Let’s get to it!

What is a Twitter mention?

A Twitter mention is a technique to get one other person’s consideration, more likely to attempt to begin a direct dialog with them on the platform.

In a nutshell, a Twitter point out is any Tweet that comprises the @ image adopted by one other individual’s username.

For instance, actor Daniel Dae Kim makes use of a Twitter point out to carry Nike straight into his dialog:

You possibly can embody mentions wherever within the physique of your Tweet — initially, someplace within the center or on the finish:

You don’t have to say only one person, both. You possibly can point out as many customers as is smart, so long as your tweet stays throughout the 280-character rely.

How do I discover mentions on Twitter?

Unsure tips on how to see Twitter mentions? Twitter collects them for you. You’re going to get a notification for every new point out your model will get.

Should you’re not sure tips on how to examine your mentions, know that every one Twitter point out notifications present up within the All tab, which you’ll see by clicking on Notifications (the bell icon) within the Twitter menu.

You can too go to the Mentions tab in Notifications to view all of your model’s Twitter mentions. That is the place you possibly can see all of the Twitter mentions your model acquired in a single place:

mentions tab in notifications

Do different Twitter customers see I’ve talked about them in a Tweet?

Merely, sure.

Anybody you point out on Twitter will get a notification. Should you point out a couple of person in a Tweet, all of them might be notified.

As a result of all Tweets are public by default, anybody can see the Tweet with the point out. However relying on the talked about individual’s privateness settings, their reply to your Twitter point out won’t be seen to the general public. For instance, if the person has protected their Tweets, the reply will solely be seen to their rapid followers.

What a Twitter point out isn’t:

A reply to Twitter customers
Mentions are totally different from replies. In mentions, you all the time embody the @ image and the username. However in replies, the username isn’t wanted. Twitter routinely contains the username in a reply, so that you simply must kind out your response:

An opportunity to purchase an even bigger following
Don’t spend cash to chop corners — don’t purchase Twitter mentions! Let conversations occur naturally.

Hashtags or key phrases

Formally, Twitter mentions are the @ image and a username. Informally, customers would possibly point out your model by:

  • sharing hyperlinks to your content material, like how this person shared content material from the journal Slate.
  • utilizing a branded hashtag, like on this instance the place a person included the branded hashtag for Emma Watson’s gender equality motion:
  • merely together with your model’s title with out the @ image in a Tweet:

Pokemon Nintendo Switch

These will all present in Twitter search. However consider, these aren’t technically what is supposed by a Twitter point out.

Tips on how to point out somebody on Twitter

Including mentions to a Tweet is easy. That is how one can point out somebody on Twitter in three straightforward steps:

1. Open the Tweet composer field

And start typing your Tweet.

example Tweet composer box

2. Kind @ and the username of the individual or model you wish to point out

A Twitter point out works wherever within the physique of a Tweet.

Hootsuite brand mention body of tweet

3. Then, click on Tweet

This sends your Tweet out into the Twitter-sphere. And the person you talked about will get a notification.

Yup, it’s that easy!

Can my followers see my mentions on Twitter?

Generally.

If a person visits your Twitter profile, they received’t see your mentions. Twitter mentions don’t show wherever in your profile — not below your profile’s Tweets tab and never below the Tweets & replies tab.

However followers can see mentions on Twitter through the use of the search operate. In case your followers kind the @ image adopted by your username, they will search Twitter mentions. And all mentions your model acquired will present up:

LUSH brand mention search bar

Bear in mind: it’s a unique story if somebody has protected their Tweets. For customers with protected Twitter accounts, mentions won’t ever present publicly — even when that point out is from a public account. In different phrases, you possibly can search Twitter mentions, however protected Twitter accounts received’t present up in your search outcomes.

Are you able to take away your self from a point out on Twitter?

Nope!

All Tweets are public by default. And Tweets that point out you might be created by one other individual, so you possibly can’t simply delete the Tweet.

The one technique to delete Twitter mentions is that if the Tweet itself is problematic or violates Twitter’s Rules indirectly. In that case, you possibly can report or block the person.

What monitoring your Twitter mentions can inform you about your corporation

Now that you understand what Twitter mentions are and the way they work, let’s speak about why your corporation ought to monitor them.

The quick reply is that mentions from different customers offer you a number of priceless insights that may assist you to enhance your social media marketing strategy.

Let’s have a look at what you possibly can be taught from Twitter mentions in a bit extra element:

You’ll understand how clients really feel about your model

Twitter is usually used as a customer support software. Clients would possibly attain out on Twitter — and get your model’s consideration utilizing a Twitter point out — to share an expertise they’d along with your model.

And so they would possibly use it to voice a adverse expertise, which might require the eye of a model rep:

Monitoring Twitter mentions means your model can rapidly handle issues and issues, satisfying upset clients.

You’ll know who to have interaction with

In addition to addressing issues, monitoring mentions additionally lets you have interaction with clients who’re sharing constructive experiences along with your model. Don’t depart constructive mentions unanswered!

When your model will get feedback like this…

…work together with the completely happy clients to construct a loyal and engaged following.

You will note which customers are rising your attain

Monitoring Twitter mentions will assist you to maintain observe of your prime mentions. The top mention is a tweet printed by one other Twitter person that talked about you, and that had essentially the most impressions in a 28-day interval.

Particularly if the sentiment is constructive, you’ll want to reply to those mentions! They’re doing you a favor by increasing your attain greater than another user-generated Tweets within the given month.

You also needs to keep in mind that whenever you reply to prime mentions, you might be making your account extra seen. And which may get you new followers or assist you to elevate model consciousness.

Lastly, you need to maintain engaged customers with broad attain in your radar for potential collaboration alternatives.

You can get extra Twitter mentions

Like all social media, Twitter is a social platform. Partaking with the mentions you get is a technique to begin a enjoyable, social interplay along with your followers. Mainly, taking the time to converse could make your followers really feel particular!

By monitoring Twitter mentions and doing extra of what works in your model, you possibly can earn extra mentions and extra followers.

Right here’s an important instance from Wendy’s. This fast-food chain takes the time to answer to the mentions it receives, whether or not they’re severe or extra of a joke:

It is possible for you to to rapidly establish potential issues

Don’t let a disaster go unnoticed! In case your model’s web site crashes, an merchandise is out of inventory or there’s a problem at a brick-and-mortar retailer, clients would possibly take to Twitter to let you understand. Merely, clients regularly use Twitter to share points in real-time.

By recurrently monitoring mentions, it is possible for you to to handle a disaster earlier than it escalates.

Tips on how to monitor your Twitter mentions

Monitoring Twitter analytics will give your model perception into the way you’re acting on the platform. And now that you understand you ought to be monitoring metrics like Twitter mentions, right here’s how to go about it.

Tips on how to monitor Twitter mentions utilizing Twitter Analytics

1. Open Twitter Analytics

Click on Extra (the icon with three dots) within the Twitter menu and select Analytics.

Twitter menu Analytics

2. It will carry you to the Twitter Analytics touchdown web page

You will note a 28-day overview of vital Twitter knowledge your model is probably going monitoring. This contains impressions, profile visits, followers and mentions. Twitter analytics will present you an summary of how that knowledge has modified within the final month.

Twitter Analytics landing page

3. Scroll down to watch Twitter mentions month-over-month

If a snapshot of Twitter mentions from the final 28 days simply doesn’t do it, you’ll find extra detailed insights from every month beneath.

See what your prime point out was for the month and who tweeted it. Twitter identifies the highest point out by impressions. It is possible for you to to see the total point out proper within the panel, alongside related stats.

And within the month-to-month abstract proven on the fitting aspect of the display, you’ll see what number of mentions, in complete, your model acquired within the month.

Analytics monthly summary

4. Monitor how your Twitter mentions change month over month

Analyze and evaluate these numbers along with your Twitter impressions, profile visits and new followers.

Tips on how to monitor Twitter mentions utilizing Hootsuite

Whereas Twitter Analytics is a superb place to start out, your model would possibly wish to go into extra element when analyzing Twitter mentions. And that’s the place social media monitoring instruments, like Hootsuite, are significantly helpful.

Social listening tools like Hootsuite have options and analytics capabilities that Twitter Analytics doesn’t have.

1. Log into your Hootsuite account and ensure your model’s Twitter account is linked

If it isn’t but, go to your profile. Click on on Social networks and groups. Then, click on on Add social community.

Or, navigate to the dashboard and click on Add social community.

You’ll be delivered to this display, the place you possibly can choose Twitter.

add Twitter account to Hootsuite

2. Add a brand new Stream particularly for Twitter mentions

Hootsuite allows you to create a wide range of totally different Streams in your model’s totally different social listening wants.

To see all of your model’s Twitter mentions in a single spot, navigate to your Hootsuite dashboard, click on New Board and select My posts and mentions. Then, observe the prompts so as to add a Stream of Twitter mentions.

You can too get up to now by navigating to your Twitter board and clicking Add Stream. Ensure you’ve chosen Twitter, then select Mentions.

add mentions stream

3. See all Twitter mentions in an inventory

In contrast to in Twitter Analytics, you received’t simply see the mentions — it is possible for you to to work together with them, too. With Hootsuite, it’s straightforward for social media managers to reply rapidly and effectively to mentions.

On the backside proper of every point out within the mentions Stream, you’ll see icons that can help you Reply, Retweet, Like, or Assign the point out to a crew member.

view all mentions in list form

In contrast to in Twitter Analytics, your model may reply to the point out in a direct message. You possibly can ahead the Tweet to an e-mail handle too. This may be helpful if you want another person out of your firm — for instance, a customer support consultant — to check out the point out.

These choices can be found after clicking on the ellipsis.

4. Don’t overlook to incorporate mentions when crafting Tweets from Hootsuite

Similar to when Tweeting natively, you possibly can embody Twitter mentions when writing Tweets in Hootsuite.

Simply navigate to New put up, select Twitter and start writing within the Textual content field. Embody the @ image and the Twitter username you wish to point out wherever within the physique of your Tweet.

And don’t overlook: You possibly can embody as many mentions as you want.

include mentions when writing Tweets on Hootsuite

Reply to Twitter mentions extra effectively

You can too entry Twitter mentions within the Hootsuite Inbox. This implies your model doesn’t must depend on Streams to watch mentions. You possibly can see all of your model’s private and non-private social conversations — for all of the social channels you’ve linked to Hootsuite — in a single place.

This contains:

  • Personal messages, feedback, replies and customer posts on Fb
  • Feedback and replies on LinkedIn
  • Direct messages, replies and mentions on Twitter

The Inbox makes it simpler for manufacturers to reply to all Twitter mentions and different interactions from one dashboard.

With the brand new Inbox characteristic, your model can:

  • Keep up-to-date by clearly seeing all Twitter mentions in a single place.
  • Assign mentions. You possibly can assign mentions to a member of the crew, or select Assign to Me to make sure nothing is forgotten and the very best individual sends a reply.
  • Get a notification if a point out is assigned to you to work on. That is one other manner to verify nothing is missed or forgotten.
  • See which mentions nonetheless want a reply by navigating to the Unassigned tab within the Inbox.
  • Mark resolved mentions as Achieved.
  • Filter the Inbox messages by social account, message kind or by which crew member the point out was assigned to:

filter inbox messages by social account

Discover extra particulars on tips on how to use the Hootsuite Inbox right here:

And that’s it — you understand what Twitter mentions are, why monitoring them is efficacious to your corporation and tips on how to monitor mentions. Now it’s time to start out participating along with your clients and replying to these mentions!

Save time managing your Twitter presence through the use of Hootsuite to share video, schedule posts, and monitor your efforts. Strive it free as we speak.

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