There’s a bit within the greeting card retailer for “New Child” playing cards. I’m unsure what different kinds of infants can be found. However the ‘new’ reminds us of why we’re sending the cardboard.

And “Comfortable Birthday” goes with out saying as nicely. The particular person is aware of it’s their birthday, and naturally you need it to be a contented one, that’s why you despatched a card. Whereas a clean on the entrance of the cardboard would in all probability have simply as a lot info worth, saying it extra usually than is critical is exactly the purpose of the cardboard.

Typically, we assume that the particular person we’re participating with is aware of precisely what we imply and need to categorical. However that assumption is usually incorrect, and a little bit redundancy can go a great distance.


PS it’s launch day for The Podcasting Workshop. An ideal probability to construct a observe of talking up, constantly and generously. And it’s additionally the final day to hitch The Creative’s Workshop.