In style doesn’t imply higher by any absolute scale.

In style merely implies that extra folks like this factor than that factor.

In style isn’t an act of genius. In style is both an intentional act (to serve a very massive, homogenous viewers) or a fortunate break.

Essentially the most direct solution to turn into common is to serve the viewers that made the very last thing common. By that definition, common nearly all the time means ‘not higher.’ It merely implies that you discovered a big group and gave them what they needed.

The world likes common, but it surely doesn’t should be your aim.