In an interview with Ad Age in February 2021, Ojo stated that her method was consumer-first somewhat than competition-focused, fostering relationships with various filmmakers to “come and inform various tales … we’re a spot they will come and discover kindred spirits and a love of storytelling.”

Amazon has not introduced a alternative for Ojo, as an alternative labeling the interval as a chance for reflection, per a memo from Mike Hopkins, senior VP of Prime Video and Amazon Studios.

“I’ll be reaching out to senior advertising and marketing staff members within the coming days on how we greatest transfer ahead,” Hopkins wrote. “I’m conscious how demanding your jobs are and the way exhausting you’re working. I do know too that transitions could be unsettling, and I ask on your persistence as we work by way of this era.”