Uber appointed IPG company R/GA as international social company of file following a overview.
R/GA will likely be tasked with delivering data-driven, insight-led artistic applications and neighborhood administration throughout digital and social platforms for the Uber Rides and UberEats companies globally.
“Over the previous 12 months, we’ve got targeted our efforts on maintaining our cities shifting and supporting those that wanted it essentially the most. Now that we’re slowly coming into a brand new section, we want a accomplice who can assist us with serving to cities recuperate,” Uber director, international media and social Travis Freeman stated in an announcement. “R/GA not solely has a confirmed observe file at a world scale, however their workforce additionally displays the range of our riders, eaters, and earners.”
R/GA will deliver collectively its international content material studio, advertising and marketing sciences, media and social groups to create international and regional pods to develop Uber’s model voice and form its notion at an area stage. The company will work in partnership with MediaCom, which Uber appointed as its global media agency of record earlier this year, to develop and deploy a standardized strategic blueprint. It’ll have a constant measurement framework and related hub with a aim of bettering effectiveness for all advertising and marketing exercise throughout Uber’s digital and social platforms.
“That is such an thrilling alternative to deliver our international community collectively and ship breakthrough artistic work for what has grow to be one of the vital important manufacturers on the earth,” R/GA international CCO Tiffany Rolfe stated in an announcement. “Meals supply has grow to be crucial to many individuals’s lives and because the world opens up, Uber will assist us get shifting once more.”
In Could, former Wunderman Thompson evp, government artistic director, Danielle Trivisonno Hawley joined Uber’s internal creative team as international government artistic director.
Various Uber promoting initiatives have attracted consideration this 12 months, with a current stunt involving Uber helping bring back the English National Opera with a socially distant drive-in. In an August marketing campaign from artistic company Wieden+Kennedy, Uber told users to delete the app if they tolerate racism, whereas an April effort with W+Ok noticed Uber ask audiences to stay home.