The U.S. Navy is enlisting YouTube Creators to assist its recruitment efforts with influencer advertising marketing campaign Sailor VS.

The marketing campaign’s aim is to showcase the range of jobs obtainable all through the Navy, and it options challenges between YouTube Creators and precise sailors.

YouTube mentioned the Navy discovered that younger adults are more and more tough to succeed in by conventional media, reminiscent of tv advertisements, and it acknowledged the expansion of the influencer market and the passion followers have for his or her favourite creators.

Creators collaborating in Sailor VS embody:

Bob Clagett left his job as a software program engineer 5 years in the past to “make stuff.” A U.S. Navy Seabee challenges him to make a cell shelter as a way to help in catastrophe response, and Clagett then faces off in opposition to a crew of Seabees in a problem to construct with scarce assets.

Kristina Schiano, a self-taught drummer from Brooklyn, covers one of many U.S. Navy Brass Band’s songs after which joins forces with the band to carry out one in every of their favourite tracks.

Peter Sripol is a self-taught builder with a deep ardour for engineering who has constructed issues together with airplanes, boats, robots and submarines. He ranges up his F-18 mannequin aircraft construct with the assistance of an aviation machinist’s mate, who then challenges him to a digital velocity check to clear engine components for takeoff.

Joshua Weissman, a chef from a fine-dining background who now produces movies in his house kitchen, invitations a Navy culinary specialist into that kitchen in a problem to prepare dinner a conventional navy dish, and the 2 then sq. off to see how a lot Hen Cacciatore they will make. This video will probably be posted to Weissman’s channel Wednesday (Sept. 23).