When you’re energetic on Twitter, you are little doubt at the least considerably conscious of the recognition of Ok-pop, or Korean pop bands, on the platform.
Ok-pop followers repeatedly soar into a spread of hashtags and discussions, sharing GIFs and clips of their favourite performers, which might typically appear random and misplaced. But on the similar time, the Ok-pop neighborhood has additionally turn into identified for his or her social activism, clogging trending hashtag discussions so as to counter sure actions.
Whether or not you are into Ok-pop or not, it is clearly a key Twitter development, and this week Twitter has shared some new data on the evolving Ok-pop dialog, which resulted in a report 6.7 billion Ok-pop associated Tweets all through 2020.
Ok-pop is without doubt one of the greatest dialogue developments on Twitter total, with pop group BTS heading the checklist of the most tweeted about musicians for the 12 months
The recognition of Ok-pop among the many Twitter viewers can also be not confined to any explicit area, with Ok-pop followers chiming in from all around the world.
That, as famous, has resulted in a massively influential neighborhood of interconnected customers, who now repeatedly mobilize to counter trending discussions the world over.
For instance, Ok-pop followers just lately flooded hashtags like #MAGA and #StopTheSteal with memes, GIFs, and movies of their favourite Ok-pop artists. That then makes it harder for these discussions to realize traction, basically forming a form of digital vigilante assault on sure developments.
That is now an everyday incidence for right-wing hashtags, with the dialog railroaded by Ok-pop tweets. That is little doubt irritating for these trying to have interaction in such discussions, however that, in fact, is the purpose, with the Ok-pop neighborhood trying to thwart efforts to unfold hate and division.
Amongst Ok-pop royalty on Twitter, BTS, as famous, nonetheless leads the way in which
It is superb to contemplate the scope of the Ok-pop chatter, and its affect on Twitter developments total. That is additionally a key consideration for Twitter extra broadly – with such a dominant fan neighborhood, Twitter must cater to this viewers to keep up engagement, and maximize the dialogue to maintain them coming again.
For manufacturers, when you have a Ok-pop angle, the numbers right here present that Twitter needs to be a key platform of alternative to your promotions. However in the event you do have a Ok-pop angle, you’d have identified that already – whereas for others, it might be price contemplating whether or not you may attain this cohort to spice up your model.
You possibly can learn Twitter’s full Ok-pop report for 2020 here.