Right here’s at the moment’s AdExchanger.com information round-up… Need it by e mail? Join here.

Hyperlocal Hyperdrive

TV promoting was hit laborious by the COVID-19 pandemic. In response to market and media analysis agency Kantar, TV promoting skilled a 9% drop to $66.8 billion in 2020. Solely spot TV promoting witnessed an uptick in advert {dollars} final 12 months. Cable TV, community TV, Spanish language programming, syndicated tv and whole nationwide TV media have been all down. Broadcast TV networks slipped 10% to $15.8 billion. However there was one vibrant spot in TV Land: Native TV appears to have come out forward. Promoting in native TV was up 8.3%, hitting $16.25 billion, pushed by record-high political advert spend. Primarily based on Kantar’s estimations, 2020 political promoting on broadcast TV was $3.5 billion – a report quantity. Nonetheless, TV stations suffered considerably from the 2020 Tokyo Summer time Olympics being postponed till this 12 months to the pandemic. Elsewhere, nationwide TV media paced worse than the market total – down 13.3% to $50.5 billion for the 12 months – whereas cable TV networks had the largest drop in 2020, down 17% to $28.7 billion. MediaPost has more.

Fb’s (Out)again

One week after it started, Fb’s Australia information blackout is over. Reuters reports that Fb has “preliminary business agreements with three small native publishers.” Who’re the fortunate three? Schwartz Media, Solstice Media and Personal Media, which collectively personal weekly papers, on-line magazines and specialist pubs. Fb didn’t disclose the monetary phrases of the offers, which can grow to be efficient inside 60 days if a full settlement is signed. Though these non-binding preparations allay a few of the worry that small Australian publishers could be disregarded of revenue-sharing offers with Fb and Google, they’re additionally proof that when Fb throws its weight round, it typically sees outcomes. On the eve of the Australian authorities’s plan to go a legislation forcing massive platforms to pay native media for utilizing their content material, each Fb and Google threatened to yank their companies from Australia. Google later reneged and struck offers with a bunch of publishers, together with Information Corp. However Fb dug its heels in and blocked all information content material from the land down beneath. A couple of days later, Fb acquired its means. Its hardnosed stance led to the addition of a number of amendments to the legislation, together with one giving the federal government energy to exempt platforms from obligatory arbitration. Fb started restoring Australian information websites on its platform on Friday.

Snapping It Up

Snapchat might appear to be grandpa’s social media to a TikToker, nevertheless it hasn’t misplaced its edge with advertisers. DTC manufacturers are rising their spending on Snapchat this 12 months as a part of an ongoing push to diversify their media budgets, Digiday reports. Spending on Snapchat has elevated roughly 10% year-over-year, and the app at the moment accounts for anyplace between 10% to 25% of media budgets. However why is Snap so, properly, snappy proper now? Past seeking to cut back their reliance on different bigger platforms (ahem, Fb and Instagram), manufacturers are doing their damndest to get forward of potential fallout associated to Apple’s forthcoming privateness strikes on iOS 14. Fb has said publicly that its capacity to focus on and measure promoting can be impacted by these modifications. Snapchat can also be usually extra refined than TikTok on the subject of focusing on and DR and does a greater job of pitching DTC manufacturers on its e-commerce capabilities.

However Wait, There’s Extra!

WarnerMedia dad or mum AT&T has bought its stake in DirecTV to personal fairness agency TPG for $7.8 billion. [Deadline]

Fb reported greater than 20 million little one sexual abuse photographs on its platform in 2020, based on a brand new report by the Nationwide Council for Lacking and Exploited Youngsters. [Business Insider]

Right here’s how Ukonwa Ojo, CMO of Amazon Prime Video, is positioning the model within the streaming wars. [Ad Age]

Cision is buying Brandwatch for $450 million in a deal that’s anticipated to shut in Q2 2021. [TechCrunch]

Netflix will spend $100 million to enhance variety on movie following an fairness research it commissioned to check the extent of variety in its films and TV reveals. [CNBC]

LiveRamp is committing $15 million to assist minority and Black communities entry monetary sources and companies. [release]

Viewers could have a brand new method to comply with Sunday’s Golden Globe Awards, in addition to the Grammys and Oscars within the coming weeks, on streaming service Haystack Information. [Deadline]

You’re Employed!

Merkle has three new execs on its tech workforce: Matthew Mobley, EVP and CTO of the Americas, Pete Rogers, know-how consulting chief and Mark Engelke, development officer. [release]

Caroline Connolly is becoming a member of Kantar Public as head of worldwide growth. [Consulting.us]