To start the brand new 12 months, Tuff Contender govt producers DJay Brawner and Max Rose announce the signing of director Paul B. Cummings to the roster. Cummings has directed commercials for Doritos, Dunkin’ Donuts, Resorts.com, Okay-Mart, McDonald’s, Taco Bell, and directed work for companies Alma DDB, Dentsu, Deutsch, and Hill Vacation. Cummings was beforehand represented by Noble (formally Duck Studios). 

“What drew me into Paul was a brief movie he created,” famous Brawner, referring to Margot’s Final Meal. “It was touching, it was endearing, and it made me cry – it was the alternative of his business work in tone, however visually on the identical degree as every part else he creates. I knew there was depth to him past the comedy we see in his business work, this made me need to convey him into Tuff with out query. Upon assembly, the similarities in our strategy to initiatives had been unparalleled. We’re thrilled to have Paul on our roster.” 

Cummings loved one of many earliest YouTube viral waves in 2006 along with his stop-motion digital quick “Tony vs. Paul”, which garnered over 6 million views and subsequently earned him a Webby nomination. Shortly thereafter, Cummings was signed by artistic director John Andrews with KaChew! productions and he deployed his stop-motion methods for a number of manufacturers together with Pink Vines and Yoplait’s Go-Gurt. In 2013, Cummings earned “Finest Animated Movie” from the One Display screen Movie Pageant for his quick “Instagramimation”. The tedium of cease movement honed Cummings’ storyboarding strategies, which contributed to his leap into reside motion work with celeb expertise together with Paul Rudd, Sacha Baron Cohen, Jon Hamm, Zac Efron, Key & Peele and Adam DeVine. 

Most not too long ago, Cummings labored with Grownup Swim to create live-action shorts for the Rick and Morty season finale that includes Emmy-Award successful actor Christopher Lloyd (Again To The FutureTaxi) and Jaeden Martell (ItDefending Jacob). Cummings additionally serves as Inventive Government Producer on the upcoming animated sequence “Summer time Reminiscences” an A&N Productions created by Adam Yaniv and follows the adventures of Jason and Ronnie as Jason seems to be again on essentially the most pivotal summer season of his life. 

“DJay and I communicate the identical language relating to manufacturing,” says Cummings. “We each love a brand new venture, the relationships with our crews and have an insatiable drive to create content material fascinating and thrilling for purchasers. I sit up for going to bat for one another.”