In early 2020, the world as we knew it was flipped the wrong way up. Companies had been pressured to pivot within the face of the pandemic, and consequently many firms adopted a distant work tradition.
Distant work modified the best way organizations and groups labored — and even how firms communicated to potential prospects and bought new enterprise. Staff leaned into digital designs, displays, and occasions to speak each internally and externally.
The graphic design panorama, consequently, has modified dramatically over the previous yr.
Now, displays must work tougher than ever to attach, interact, and encourage audiences into motion. The truth is, over 35 million PowerPoint presentations are given every day to over 500 million audiences — however 79% of those audiences consider most displays they see are boring.
That will help you crush your subsequent presentation deck, we have rounded up the highest presentation design developments of 2021, as predicted by artistic trade specialists and presentation power-users.
Right here, be taught from three artistic specialists from main firms within the tech area on the 4 greatest presentation design developments that can emerge in 2021.
1. There might be elevated empathy present in design.
Marissa Latshaw, Founding father of Latshaw Marketing, says: “Impactful, inspiring design begins with empathy.
Empathy is without doubt one of the strongest instruments within the artistic toolbox. The excellent news is that empathy — the flexibility to really feel, perceive, and reply to the sentiments of others — is innate in us all. Our job as creators is to harness this empathy for higher design, advertising and marketing, and storytelling.
Empathy boosts creativity. The empathy/creativity connection is powerful — as proven in lots of research over the previous decade. One study asked participants to create and name a potato chip product for pregnant ladies. Earlier than starting the duty, half of the individuals had been informed to check how the patron would really feel whereas consuming the snack. The opposite half had been requested to think about what the patron would suppose. An impartial jury discovered the product ideas of the primary, feelings-focused, empathy-activated group to be extra unique than the management group.
Empathy can be very important for inclusivity. Greater than ever, we wish to talk with others in a means that’s genuinely inclusive. An empathetic strategy ensures we perceive the targets, wants, fears, and values of all of the folks we want to interact (past simply the best way they relate to our model or product). It is a name for us all to change into proactive about inclusivity, and it begins with empathy.
Empathy creates connection. From in-home health large Peloton to the new voice-based, social network Clubhouse, we’re continually discovering new and progressive methods to attach with each other.
Each manufacturers reveal empathy as they deal with the palpable and rising want for connection. They re-imagined how we work out and share conversations in a extra socially-connected means.
Designing something — from a presentation to an advert marketing campaign — isn’t any totally different. Every is a chance to reimagine and innovate how we interact and join with the world.
Empathy helps us to face out by standing in one other’s sneakers. Creating one-of-a-kind, empathy-driven experiences finally brings us nearer collectively and evokes motion.”
2. Designers will lean into radical simplicity.
Eliot Garcia Weisberg, Artistic Director at Airbnb, talks to us about all issues radical simplicity.
He says, “Regardless of its unimaginable energy to attach us, teleconferencing stunts viewers vitality and empathy. Consideration — already a fleeting useful resource — is additional divided between the screens, audio system, slides, and sounds of the digital panorama.
The suggestions loop from viewers to presenter is almost lifeless. The impression of environmental design is misplaced. In our new world, the worth of a single pixel on the cluttered screens of distant audiences is immense. And the screens themselves— their high quality and colours— differ wildly from member to member.
The important thing to designing for the ‘new regular’ is embracing radical simplicity. A designer should scale back a slide to its core concept, then push to simplify even additional. They musk ask themselves — ‘Do I really want to indicate this?’ Then problem themselves each time the reply is ‘Sure.’
Slide counts might be drastically decreased. Superfluous icons will fade away. Bullets will change into a distant reminiscence. Delicate textures might be changed by strong colours. We’ll see a shift away from picture masks and daring textual content over photographs. As a substitute, we’ll see full-screen pictures or easy statements that make their level apparent and drive core ideas dwelling.
We’ll spend extra time on the speaker— full display— than ever earlier than. Their supply, from tone to inflection, will change into a design aspect. Rehearsals will change design critiques.
The top end result will really feel far more human. And, if profitable, radically easy.”
3. Nice design will maintain the viewers’ consideration.
“For many years, the job of artistic designers, writers, and videographers was to get consideration. Lower via the noise. Ship advertisements that stand out. Use creativity as a hook,” Adam Morgan, Adobe’s Govt Artistic Director, says about holding an viewers’s consideration.
He provides, “However in as we speak’s ultra-connected digital world, that hammer and nail strategy is not at all times the reply. Individuals select what they need. The development I am seeing as we speak is to carry consideration. Much less push and extra pull. We’ve to create experiences that present actual worth to a person — not simply catch their consideration with shock worth or clickbait.
“We’ve to create communities the place folks need to eat our model experiences. We’ve to know these people and teams, what they care about, and supply new info wrapped in an emotional blanket. We’ve to face for issues they worth.”
Quite than a tough promote, now we have to share a narrative that they consider in and be open and clear with why it issues to them.
What this implies for artistic groups is which you can’t simply make it fairly or humorous. It’s a must to suppose deeply about what your model means to prospects after which create immersive experiences that join. It is now not simply in regards to the artistic craft of colours and fonts and icons. It is about tales and which means and authenticity and function. Do not simply get consideration together with your work. Maintain consideration. So that you could construct manufacturers that develop and final.”
4. Designers ought to use clear, minimalistic fonts and calming colours.
Lastly, we tapped into Beautiful.ai’s Artistic Director Anuja Kanani’s experience to unravel another presentation design development for 2021.
Kanani says, “Selecting the most effective colours for a presentation, and good presentation fonts, are two of crucial components of deck design. Every design determination— shapes, phrases, and pictures— have an effect on the best way your viewers feels in regards to the presentation, however colours maintain essentially the most affect.
Taking the place of daring, brilliant main colours, 2021 has warranted extra relaxed, muted colours following the chaos of 2020. Not solely are low-saturated and pastel colours extra calming, they’re extra natural and pure, maybe making audiences really feel extra comfy and assured within the presentation in entrance of them.
Utilizing a constant, complimentary coloration theme strategically may help place your model within the thoughts of your prospects,” provides Kanani. She recommends limiting your presentation to 3-4 colours in your palette, with one accent coloration to spotlight key factors and convey stability and concord to your presentation.
The development of minimalism extends to good presentation fonts, too. Seasoned presenters are choosing clear minimal fonts, comparable to Open Sans or Jost, and rejecting conventional fonts like Arial or Occasions New Roman in 2021.
Kanani provides, “Customized typography improves your model recognition, whereas choosing totally different weights or kinds may help management the narrative on every slide.”
You’ve got in all probability caught onto the truth that over-complicated slides are a factor of the previous. Studies show that 35% of millennials say they’ll solely interact with content material they really feel has an ideal story or theme, so to keep away from boring them into a nap, use visuals to manage your narrative.
Presentation graphics, or wealthy visuals, may help you paint an image in bite-sized chunks in order that your viewers can digest the knowledge you are presenting to them.
Kanani says, “Partaking, inspiring visuals in displays make your content material compelling, eye-catching, and helps convey your story fantastically.”
Selecting wealthy icons, diagrams or infographics, and high quality photographs are highly effective instruments to assist make your presentation extra memorable and impactful.
Finally, design is an artwork, not a science. Nevertheless, ideally you should use these developments as inspiration to your personal branded designs in 2021 and past.