Felix was one of many entrepreneurs plucked from KFC at the start of 2020 to assist increase the prospects at its Yum Manufacturers Inc. sibling chain Pizza Hut. He joined quickly after Pizza Hut’s U.S. same-store gross sales fell 1% in 2019. In 2020, such gross sales rose 3%, buoyed by the rise in at-home eating in the course of the pandemic.
Throughout Felix’s tenure, Pizza Hut gained some buzz with advertising and marketing, together with a Gravity Blanket that appears like a pizza, which quickly sold out. Earlier this yr, actor Craig Robinson started showing in advertisements selling its $10 Tastemaker pizza. Pizza Hut has been leaning into nostalgia for the model, together with by way of its Tastemaker field, which makes use of AR to show right into a Pac-Man game.
At KFC, Felix labored on U.S. campaigns centered round Colonel Sanders and was then director of selling for KFC international. He was named Advert Age’s model marketer of the yr in 2018. Whereas at Procter & Gamble, Felix led the corporate’s cellular advertising and marketing technique and innovation after engaged on the hit “Odor Like a Man” marketing campaign for Previous Spice.
“It’s uncommon to discover a advertising and marketing chief who not solely delivers iconic model positioning and excellent outcomes, however regularly does so in new methods with very completely different manufacturers,” Tinder CEO Jim Lanzone mentioned in an announcement. “George has been uniquely profitable at each cease of his profession, all the time discovering revolutionary methods to interrupt by way of, whereas establishing model positioning that far outlasts his tenure.”
Lanzone additionally pointed to his new CMO’s “humility and people-centered management fashion.”
“George has a monitor report of constructing inclusive environments for his groups, and is keen about how his organizations can drive social impression, all of which make him an incredible match for Tinder,” mentioned Lanzone.
Tinder, which obtained its begin in 2012, is now accessible in 190 international locations and greater than 40 languages, and payments itself because the highest-grossing non-gaming app on this planet. The Tinder app has been downloaded greater than 430 million occasions and led to greater than 60 billion matches, in line with the corporate.
Over at Pizza Hut, Chief Model Officer David Graves was given the expanded function of common supervisor, with accountability throughout advertising and marketing, overseeing model administration, promoting, innovation, culinary, and buyer expertise. Graves experiences to Kevin Hochman, who stays interim president. And reporting into Graves are Chief Model Officer Georgeanne Erickson and Chief Advertising Officer Lindsay Morgan. Beforehand, Erickson was director of brand name advertising and marketing and Morgan was director of brand name communications.
“We want George the perfect and are grateful for his considerate management all through an unprecedented yr, and one during which the model noticed outstanding progress,” Pizza Hut mentioned in an announcement launched earlier this month.
Felix’s departure from Pizza Hut was beforehand reported by Restaurant Business journal.