Date with destiny

Pizza Hut’s chief advertising officer is consciously uncoupling with the Yum Manufacturers chain. George Felix is headed to Tinder, 5 months after Jenny Campbell, the courting app’s earlier CMO, kissed it goodbye to affix Kate Spade.

“Tinder had its busiest yr thus far in 2020 and, in line with the model, practically half of its customers had a video chat with a match through the pandemic. In spite of everything, with individuals following protocols to remain residence, they had been much less more likely to meet up in individual,” writes Ad Age’s Jessica Wohl. “Tinder set a record-breaking day of swipe exercise on March 29, 2020, breaking 3 billion swipes in a single day, then proceeded to see that document damaged 130 instances, it reported.”

In fact, Pizza Hut has been fairly the catch throughout lockdown, too. Similar-store gross sales are up 3%, pushed by hungry clients caught of their houses and unable or unwilling to cook dinner. However with a vaccine-fueled courting growth doubtless within the offing within the coming months, Tinder may be in for one more surge.