TikTok has continued its meteoric rise in 2020, regardless of varied, important challenges which have impeded its progress.
The largest blow for the platform got here in late June, when India banned TikTok, along with 59 other Chinese-originated apps, because of ongoing conflicts with the Chinese language Authorities. At the moment, India was TikTok’s largest market (exterior China), with some 200 million customers – after which, TikTok confronted the prospect of being banned within the US as properly, with the Trump Administration issuing an government order for the sell-off of the app back in August.
However regardless of this, TikTok has continued on, and whereas discussions are still ongoing about what the US order may imply for the app, it appears that evidently TikTok will stay totally out there for Individuals, whereas it continues to barter with the Indian Authorities.
And extra than simply get by, TikTok has continued to thrive, including extra customers and increasing its cultural affect. Certainly, TikTok’s projected to achieve a billion users in 2021, and the app has change into a key leisure platform for a lot of, particularly amid the assorted lockdowns.
That can see much more manufacturers contemplating the alternatives of the platform over the subsequent 12 months. And in the event you’re fascinated by whether or not it may very well be good match, this week, TikTok has shared some insights into its best performing content of 2020, together with high creators, rising stars, tendencies, results and extra.
That would assist body your strategy, and get you fascinated by easy methods to join with the TikTok viewers – this is a have a look at a few of the key notes from the itemizing.
First off, TikTok has shared the highest ten viral movies of the 12 months – which, in a shock, would not have Doggface and his skateboard experience on high.
- @bellapoarch – Bella does M to the B.
- @420Doggface208 – Skateboarding his strategy to fame.
- @itscaitlinhello – The coworker you like to hate as a result of WFH is difficult.
- @nba – Jalaiah exhibits us the way it’s achieved on the NBA All-Star Recreation.
- @willsmith – Will wipes it down.
- @awa_de_horchata_uwu – An obscure cereal jingle that is not bread turns into a bread sensation.
- @lizemopetey – Is it meatier or meteor? Hmmm.
- @iamtabithabrown – Do you see carrots? Bacon? It is carrot bacon.
- @thejulianbass – Who’s your favourite hero?
- @hartyt_ – A goose throws it again.
That gives some perspective on what works greatest on TikTok – easy, typically repeatable, clips aligned to music.
After all, making a viral hit is as a lot artwork as it’s science, however having a look at these clips may assist you to higher body your strategy to your individual TikTok clips.
Then there are the platform stars – TikTok has shared an inventory of rising creators on the platform, which may additionally assist you to higher perceive what resonates with customers.
- Charli D’Amelio
- Tabitha Brown
- Bella Poarch
- Devon Rodriguez
- Wisdom Kaye
- Addison Rae
- Michael Le
- Chriselle Lim
- Noah Beck
These customers are extremely attuned to the important thing platform tendencies, and going via their profiles may additional assist you to perceive the TikTok ecosphere.
TikTok’s additionally offered an inventory of high area of interest communities within the app, showcasing the breadth of communities rising on the platform.
- #AltTikTok – You have landed on Alt TikTok.
- #WitchTok – The group that solid a spell on us in 2020.
- #DracoTok – Scared Potter?
- #CottageCore – The peaceable easy life aesthetic.
- #RugTikTok – The place each rug is a winner!
- #ArtTikTok – Mesmerizing artwork for all.
- #PlantTok – As a result of crops want love too.
- #TheatreKids – My method. My strategy to Broadway!
- #HolidayTikTok – The place the season formally begins on November 2.
- #AnimeTikTok – Welcome to the key anime society.
And these are just a few examples – TikTok has additionally offered high ten lists for visible results, songs, memes, celebrities and extra. In a separate report, through Campaign, TikTok has additionally shared an inventory of the most creative brand campaigns of 2020.
As famous, this may be a good way to study extra about what’s engaged on TikTok, in an effort to higher body your individual model strategy – which may very well be vital, provided that TikTok has now firmly established itself as a key platform, notably amongst youthful customers.
TikTok nonetheless faces a number of challenges, which have been exacerbated additional by the launch of Instagram Reels, including additional stress to the app. And whereas Reels shouldn’t be the identical as TikTok, it is in all probability ‘adequate’ in lots of respects, and that implies that, if TikTok stumbles, customers have an alternate. Which provides that little additional push for TikTok.
Will the app be offered off? Will it face extra bans? Will its hyperlinks to China impede its progress, given China’s extra aggressive stance on worldwide commerce and negotiation over the previous 12 months?
TikTok faces some important potential points, however the app itself is rising, and these tendencies present some key perception into what works greatest.