Regardless of ongoing content concerns, data safety issues, and different controversies of various diploma, TikTok was as soon as once more probably the most downloaded non-gaming app in June 2021, in line with the newest knowledge from Sensor Tower.
That implies that TikTok has held onto the highest spot for mainly all the previous 18 months, with the one two exceptions being November last year, when WhatsApp briefly re-took the highest spot, and January this year, when Telegram noticed a sudden obtain surge (because of WhatsApp’s controversial data privacy update).
As per Sensor Tower:
“TikTok was probably the most downloaded non-gaming app worldwide for June 2021 with greater than 65 million installs. The nations with the biggest variety of installs have been from Douyin in China at 13%, adopted by Indonesia at 12%.”
So Sensor Tower is counting the Chinese language model of the app, Douyin, in these numbers, which most likely must be separated out, as the 2 are, in line with TikTok, wholly separate entities. Besides, the enduring recognition of the short-form video app is fairly superb, particularly when you think about that these are primarily new customers coming in.
Like, certainly all people who’s in any respect within the app has downloaded it by now, proper?
Clearly not, which may be attributed equally to TikTok’s rising recognition, its youthful consumer base (that means increasingly children are downloading it and signing up as quickly as they’re in a position) and its deal with enlargement into new markets.
Which is the place Fb has historically been in a position to bully upstart rivals off of its turf. Fb’s large world presence implies that it has vastly larger attain than every other platform, which implies that when it duplicates the performance of apps like TikTok – be it with Instagram Reels or different options – it may launch these instruments into areas the place TikTok, and different apps, have not but been in a position to attain.
That truly offers Fb first-mover benefit, regardless of them being the replicants, which might then sluggish the take-up of those new instruments once they really do make it to those similar areas.
TikTok has largely prevented these impacts by broadening its world focus rapidly, which has seen it achieve vital traction in areas like Indonesia, Korea and all across Europe.
Certainly, final October, TikTok introduced plans to hire around 3,000 more engineers over the following three years, because it units up new working facilities in Europe, Canada and Singapore, amongst others. That is helped TikTok keep that development momentum, which it is hoping to now transition into an eCommerce machine which might generate vital earnings each for the corporate itself and its prime platform stars, maintaining them aligned to the app.
Whether or not it may present comparable compensation to Fb and Google’s apps stays to be seen, however once more, wanting on the pure consumer development charts and obtain stats, it is persevering with to reply lingering doubts on its potential.
General, nevertheless, Fb continues to be dominating the general obtain tendencies, with 4 of the highest 5 most downloaded apps for the month.
Sensor Tower says that almost all of recent downloads of Fb, particularly, occurred in India, the place it is slowly gaining steam. WhatsApp stays the dominant connection instrument within the rising area, and with the Indian Authorities putting pressure on Twitter over censorship considerations, and TikTok nonetheless banned, Fb seems to be doing all it may to play good with Indian authorities, with a view to turning into the dominant digital platform within the second most populous nation on this planet.
Which implies that, regardless of the rise of TikTok, Fb continues to be the clear chief, however it’s value being attentive to TikTok’s ongoing momentum, and contemplating what that will imply in your digital advertising and marketing strategy transferring ahead.
You’ll be able to try Sensor Tower’s full month-to-month obtain report for June 2021 here.