This weeks winners, losers and newsmakers.

Winners

Skate boarders: With the game making its debut as an Olympic competitors, skateboarding stars are gaining new discover from manufacturers. That features skateboarding OG Tony Hawk, who stars in Uber’s Olympics campaign. “We’re a motion firm. Skateboarding is such an attractive expression of motion and I like the story behind the journey of skate boarders, a bunch of people that zigged when everybody zagged and was ridiculed at first,” Uber International Government Artistic Director Danielle Hawley advised Advert Age.

Scabby the union rat: The inflatable rat that labor unions have for years used at picket websites acquired a brand new lease on life after the Nationwide Labor Relations Board ruled this week that unions could continue using the symbol, which halted a motion began beneath the Trump administration to exterminate the rat.

Hanna and Haley Cavinder: The basketball-playing twins at Fresno State are on an inventory of essentially the most marketable NCAA athletes within the new NIL period published this week by Santa Monica-based influencer and social video agency Reach. The twins, who’ve 3.4 million TikTok followers, have already got offers with Increase Cell, Six Star Professional Vitamin and Go Puff.