Right here we’re once more — that point of yr crammed with wrap-ups and lookbacks and “better of” compilations. 2020 was a yr like no different, and that’s definitely mirrored within the subjects coated by the blogs within the checklist beneath.

We printed 170 weblog posts this yr (together with Whiteboard Friday episodes) — not too shabby for a yr rife with private {and professional} challenges! We’re trying ahead to what 2021 has in retailer, however in case you missed something, we’ve compiled the highest 25 most-read items from the final 12 months*. You’ll discover a number of Whiteboard Friday episodes (previous and current), native search engine optimization suggestions, and recommendation for empathetic advertising, together with the optimistic search engine optimization predictions for 2020 and past — made in pre-COVID occasions. 

So with out additional ado, listed below are the most effective Moz Weblog posts of 2020. Get pleasure from!




*The highest 25 Moz Weblog posts listed beneath had been printed between January 1 – December 22, 2020, and are so as by distinctive pageviews generated throughout that timeframe.


Creator: Amanda Milligan | Printed: March 31, 2020 | Distinctive Pageviews: 49,889

Amanda examined a wide range of key phrases to see which of them exhibited a pattern throughout the preliminary COVID-19 outbreak, and would possibly warrant some consideration from content material entrepreneurs. Here is what she discovered. 

Creator: Suganthan Mohanadasan | Printed: February 4, 2020 | Distinctive Pageviews: 45,553

Up to now a number of years, we have already seen a sea of change in how we expect and execute on search engine optimization, however the future holds much more change — and extra alternative. Discover a rundown of key search engine optimization subjects to control sooner or later.

Creator: Cyrus Shepard | Printed: February 25, 2020 | Distinctive Pageviews: 35,414

In earlier days of search advertising, SEOs typically heard the identical two finest practices repeated so many occasions it grew to become implanted in our brains: Wrap the title of your web page in H1 tags and use just one H1 tag per web page. Regardless of assertions from one in every of Google’s most trusted authorities that websites “can do completely advantageous with no H1 tags or with 5 H1 tags”, many SEOs did not consider it. So in fact, we determined to check it scientifically.

Creator: Miriam Ellis | Printed: February 17, 2020 | Distinctive Pageviews: 31,883

How ought to I get listed in Google My Enterprise if I’ve received a number of companies on the identical handle? What number of listings am I eligible for if I’m operating a couple of enterprise at my location? Get solutions to your prime questions on this complete FAQ.

Creator: Dr. Peter J. Meyers | Printed: January 27, 2020 | Distinctive Pageviews: 31,800

The January 2020 Core Replace peaked from January 13-15. We dig into the numbers, together with winners and losers.

Creator: Dr. Peter J. Meyers | Printed: Might 14, 2020 | Distinctive Pageviews: 24,159

The Might 2020 Core Replace was the second-hottest replace for the reason that August 2018 “Medic” Replace. Dr. Pete takes a tough take a look at the numbers, together with why measuring winners and losers has turned out to be a difficult enterprise.

Creator: Cyrus Shepard | Printed: July 17, 2020 | Distinctive Pageviews: 21,281

There is a new rating issue on the town: Core Internet Vitals. Anticipated in 2021, this Google-announced algorithm change has just a few particulars try to be conscious of. 

Creator: Britney Muller | Printed: January 31, 2020 | Distinctive Pageviews: 20,783

search engine optimization Scientist Britney Muller affords a seventeen-point guidelines of belongings you ought to remember for executing on trendy, efficient search engine optimization. You may encounter each previous favorites (optimizing title tags, anybody?) and cutting-edge concepts to energy your search technique into the long run.

Creator: Joy Hawkins | Printed: October 23, 2020 | Distinctive Pageviews: 20,330

Pleasure and her workforce at Sterling Sky have come to the conclusion that there are solely 4 issues contained in the Google My Enterprise dashboard {that a} enterprise proprietor or a advertising company can edit that may have a direct affect on the place they rank within the native outcomes on Google.

Creator: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354

Within Google’s Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.

Author: Britney Muller | Printed: June 26, 2020 | Distinctive Pageviews: 15,523

Somewhat creativity and good techniques can uncover high-quality hyperlink constructing alternatives. This week, Britney Muller kicks off a brand new Whiteboard Friday sequence on trendy hyperlink constructing.

Creator: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.

Author: Miriam Ellis | Printed: January 6, 2020 | Distinctive Pageviews: 13,969

Feed Google the appropriate info, struggle spam, and flip it into a chance: these are the highest 3 ways to chase native search engine optimization success.

Creator: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638

Which of your competitor’s keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.

Author: Cyrus Shepard | Printed: October 16, 2020 | Distinctive Pageviews: 13,381

While you publish new content material, you need customers to search out it rating in search outcomes as quick as doable. Fortuitously, there are a selection of suggestions and methods within the search engine optimization toolbox that can assist you accomplish this aim. 

Creator: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883

What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.

Author: Rand Fishkin | Printed: April 3, 2020 | Distinctive Pageviews: 12,861

Our work as entrepreneurs has remodeled drastically in 2020. Our good pal Rand talks a couple of matter that is been on the forefront of our minds these days: the best way to do our jobs empathetically and successfully via some of the troublesome trials in trendy reminiscence.

Creator: Alex Ratynski | Printed: March 16, 2020 | Distinctive Pageviews: 12,836

Nearly all of your potential clients nonetheless use Google to search out native companies close to them. In actual fact, 80% of searches with “native intent” end in a conversion. This begs the query: “What’s the easiest way to be a magnet for native searchers on Google?” The reply: via Google Maps advertising.

Creator: Britney Muller | Printed: February 28, 2020 | Distinctive Pageviews: 12,532

Are you constructing hyperlinks the appropriate means? Or are you continue to subscribing to outdated practices? Britney Muller clarifies which hyperlink constructing techniques nonetheless matter and that are a waste of time (or downright dangerous) in one in every of our very favourite basic episodes of Whiteboard Friday.

Creator: Kristin Tynski | Printed: Might 4, 2020 | Distinctive Pageviews: 12,359

In uncommon instances, SEOs create content material that generates outcomes to date past what was anticipated {that a} single mission can tremendously transfer the needle. Kristin walks via one such occasion for her workforce’s consumer, ADT.

Creator: Britney Muller |  Printed: June 12, 2020 | Distinctive Pageviews: 12,262

Understanding what your target market is looking out and why is extra necessary than ever. Britney Muller shares every little thing it’s worthwhile to start understanding and fulfilling search intent, plus a free Google Sheets guidelines obtain that can assist you analyze the SERPs you care about most.

Creator: Cyrus Shepard | Printed: August 31, 2020 | Distinctive Pageviews: 11,850

In case your web sites are like most, they embody a good quantity of additional “stuff” within the title tags: issues like your model identify or repeating boilerplate textual content that seems throughout a number of pages. However do you have to embody these components in your titles robotically?

Creator: Brian Gorman | Printed: March 18, 2020 | Distinctive Pageviews: 11,095

For those who’ve been an search engine optimization for even a short while, you’re doubtless aware of Google Search Console (GSC). It’s a useful instrument for getting details about your web site and its efficiency in natural search. That mentioned, it does have its limitations. On this publish, you’ll discover ways to get better-connected information out of Google Search Console and improve the dimensions of your exports by 400%.

Creator: Miriam Ellis | Printed: September 9, 2020 | Distinctive Pageviews: 10,873

Your alternative of your major and secondary classes contributes loads to Google’s understanding and dealing with of your small business. With a lot using on correct categorization, let’s empower you to analysis your choices like a professional at present!

Creator: Cyrus Shepard | Printed: Might 8, 2020 | Distinctive Pageviews: 10,745

Good key phrase analysis types the premise of all profitable search engine optimization. Cyrus Shepard shares the fundamentals of a successful key phrase analysis course of which you could study and grasp in a brief period of time.