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Stan Richards’ Crisis Put a Spotlight on His Polarizing Way of Running an Agency

Lengthy earlier than The Richards Group founder Stan Richards drew nationwide consideration and sparked a wave of client exits when he stated a Motel 6 marketing campaign idea was “too Black,” he was recognized for making a punctuality-obsessed and typically gender-divided firm tradition. That’s what Adweek heard from 5 former workers and what we present in Glassdoor opinions of the company. 

The great, the dangerous and the “bizarre”: Richards reportedly invited only male employees on fishing or ski trips, which apparently increased their chances of getting promoted.

Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast

The pandemic undoubtedly didn’t assist Quibi out, however its downfall, announced Wednesday solely six months after its launch, primarily got here because of advertising failures and a lack of awareness about its cellular viewers. Not like different streamers which were extra profitable, Quibi prioritized the model and short-form idea itself somewhat than advertising its precise programming—when content material is the first cause shoppers select streaming platforms. 

And that content material had issues: None of its 50 original series were standout hits.

Associated: Quibi’s flaws have been a scorching subject for dialogue because the announcement, and strategist Moshe Isaacian weighs in with its additional failures around community, engagement and social features.

Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds

Nonprofit Particular Olympics New York is celebrating its fiftieth yr in a brand new advert that unsubtly factors out the dearth of company help for athletes with disabilities. The advert pays clear visible homage to iconic sports activities advertising campaigns from manufacturers like Gatorade, Nike and Budweiser, and invitations firms to courageously sponsor Particular Olympians on the state and regional stage as they’d high-profile sports activities figures.

Watch: “Let me win. But if I cannot win, let me be brave in the attempt.”

Oregon’s School of Journalism Researched Ad Agency Diversity and the Numbers Are Bleak

New analysis from the College of Oregon’s Faculty of Journalism and Communications exhibits the variety of non-white workers, girls workers and non-white girls workers at U.S. promoting businesses. The lengthy and in need of it’s that the business has work to do: 

  • Over 60% of businesses are made up of lower than 50% girls
  • General, practically 75% are composed of lower than 25% non-white folks
  • And maybe most notable, Over 90% of businesses are made up of lower than 25% nonwhite girls.

A chance for change: Discover more data and learn how it was collected: 

The Newest Information in Job Strikes:

  • Calvin Klein hired Linh Peters as global CMO, a place that has been unfilled for practically a yr after Marie Gulin-Merle moved from the place to steer advertising for Google Advertisements.
  • Atlas Obscura’s board of directors has expanded with the addition of former Marriott world advertising officer Karin Timpone and former HuffPost editor in chief Lydia Polgreen.

Extra of Immediately’s High Information & Highlights