The Promoting Analysis Basis begins a digital four-day Attribution & Analytics Accelerator occasion, working from 12:30 to 2:30 p.m. EST every day, with entrepreneurs from Mazda, MolsonCoors, Church & Dwight Co. (Trojan), GSK, Citi, Kellogg Co. and extra presenting.
Brandon Snow, chief income officer, Activision Blizzard Eports, joins Ad Age Remotely for a dialog on the way forward for gaming. The corporate not too long ago concluded its inaugural season for Name of Responsibility League and is now looking forward to Season 2 in 2021. Snow seems to be at how manufacturers could be a part of the area and supply insights for these entrepreneurs simply beginning to dip their toes into esports.
The New York Occasions DealBook summit opens at 9 a.m. ET with a dialog with Masayoshi Son, the founder and CEO of SoftBank Group. It’s DealBook’s first online conference throughout the pandemic, and over the course of two days will characteristic dignitaries together with Dr. Anthony Fauci and Invoice Gates.
Goal will report third-quarter earnings. An important enterprise, the retailer has thrived throughout the pandemic as customers clamored for companies reminiscent of curbside pickup. The chain not too long ago announced it’s bolstering its model much more with new Ulta Magnificence shop-in-shops.
Walmart reports earnings earlier than the market opens at 7 a.m. for its fiscal third quarter. This could present the primary glimpse into efficiency of the large retailer’s Walmart+ membership program, a counter to Amazon Prime that provides free same-day residence supply for orders over $35 for these paying a $98 annual membership price.
The Calm app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and discover a second of calm. This struck a chord with viewers who have been anxiously awaiting the outcomes of the contentious presidential race. Katie Shill, senior director of brand name advertising at Calm, joins Ad Age Remotely at 1 p.m. EST to debate how the sponsorship got here collectively, outcomes of the purchase and the way the meditation firm plans to maintain the momentum transferring into 2021.
Macy’s will report third-quarter earnings. Whereas the division retailer chain’s on-line enterprise is on an uptick, brick-and-mortar gross sales have faltered throughout the pandemic. As well as, the vacation season, usually the time for Macy’s to shine and construct model consciousness, will look very completely different this yr—Macy’s annual Thanksgiving Day Parade will not be an in-person occasion, and Santa will not be in shops.
“The Recent Prince Reunion” would be the streaming occasion of the season, bringing Will Smith again along with the solid of his transformative 90s sitcom. HBO Max has the distinction of internet hosting this one, placing a nostalgic spin on the phrase, “linked TV.”
Megan Thee Stallion’s debut album drops today. We wish to know: Will she seem in a Tremendous Bowl advert? Sabra hummus put the rapper in its 2020 Big Game spot.