Have you ever ever discovered your self engaged on a challenge wherein you needed to toggle between completely different software program and functions? Maybe you needed to plug knowledge from one system into one other or rewrite the identical content material time and again to make sure it was in a number of places.
Though few folks have the time or endurance for the sort of tedious work, it’s frequent and infrequently vital to what you are promoting’s success — these mundane duties must get completed.
What if there was a option to join your software program to the functions you utilize in a method that efficiently brings them collectively? This may imply all your data and knowledge would dwell in a central location with no handbook entry required, even when these functions don’t truly include the software program itself … sound good?
Nicely, excellent news! Such a resolution exists … it’s known as an integration.
Integrations are a posh matter to grasp. So, let’s simplify the idea with the assistance of an analogy we will reference all through this information.
Let’s faux you wish to plug your MacBook laptop computer into your TV utilizing a connector cable so you possibly can watch reruns of Pals on Netflix on the large display screen. And integration sort of works like this — I’ll clarify extra as we go.
What are integrations?
Integrations join your software program to third-party functions to allow them to share data with one another. They share knowledge from one system to the subsequent which supplies you with extra options and choices whereas utilizing your software program.
Again to our analogy: In case your software program is your laptop computer, you’ll use a connector cable, or integration, to then watch Pals on the TV, or software.
Now, let’s run via some generally requested questions on integrations that can assist you get a greater grasp on what they’re, how they work, and why your organization wants them.
Why use integrations?
Integrations remedy and simplify your want for brand spanking new software program as what you are promoting grows and evolves. They permit you to hold the system you’re presently utilizing by merely including connections to third-party functions to boost system performance and supply further options you might want however aren’t in a position to construct inside your software program. You possibly can hold your present laptop computer and TV, and easily use the connector cable to look at Pals on the large display screen.
By leveraging integration connections throughout your techniques, you possibly can power your business to realize a a lot wider vary of duties in your software program as you improve its performance. That is particularly useful as what you are promoting expands since your wants are sure to alter.
Though your software program could have the performance you want once you begin what you are promoting, you’re probably going to need further functions to offer the options you find yourself needing in a while, as you develop.
There are numerous sorts of integrations, every of which has particular capabilities to assist meet completely different wants. The best method to consider the varied sorts of integrations is by class. Some integrations have a number of capabilities, which means they might technically match into many classes as a result of they serve multiple principal function. Different integrations have one particular operate.
Who wants integrations?
Integrations are useful instruments for nearly each enterprise, irrespective of the dimensions or trade. There are integrations fitted to each sort of firm (startups, SMBs, and enterprise corporations) with any function (promoting, analytics, or content material).
In case you promote software program, as we do at HubSpot, you’ll end up not solely utilizing connections to your inner software program but additionally to your prospects to make use of alongside together with your software program. It is because your software program could not have each characteristic and performance your prospects must run their enterprise. So, by including an integration, they’ll get that added characteristic or operate whereas persevering with to make use of your software program.
Referring again to our analogy, with out the combination, or connector cable, your laptop computer wouldn’t have the ability to talk together with your TV to permit you to watch Pals on the large display screen. You want that integration, or cable, to permit for added performance and watch the present on TV — with out it, this wouldn’t be doable.
How do you get integrations?
Integrations are virtually all the time situated in some sort of market, the place prospects can overview and browse all of their choices. The HubSpot App Marketplace is an instance of this. Our market permits guests to go looking and be taught extra concerning the numerous integrations and their capabilities, after which join HubSpot to their integration of alternative.
(No, you possibly can’t go to Greatest Purchase to select up your integration as you’d together with your connector cable to look at Pals in your TV… you’re proper, the instance doesn’t fairly work right here.)
How do integrations work with APIs?
The entire integrations we’re going to debate beneath are constructed on APIs. By constructing integrations on APIs, you possibly can join your integrations to your software program and use them in tandem with each other. The mixing permits for the move of knowledge to and from apps and units in real-time — APIs permit them to speak to 1 one other.
Take into consideration this when it comes to our analogy from above: The applying is the TV, the programming permits your laptop computer to speak with the TV, and the interface is the way you (the consumer) are in a position to work together with the appliance (by watching Pals in your TV). On this instance, the API is the port on the facet of your laptop computer wherein you truly insert your integration (the cable) to then join your laptop computer to your TV.
Integration vs. iPaaS Answer
In case you’ve heard of integrations earlier than, likelihood is you’ve additionally heard about iPaaS, or Integration Platform as a Service. The distinction between the 2 is a crucial distinction to make when figuring out which one you want for what you are promoting. Whereas an integration is a one-to-one, direct connection resolution, an iPaaS resolution is not.
As an alternative, iPaaS is a cloud-based platform that connects your functions and techniques — whether or not that’s within the cloud or on-premise — between a corporation and third-party software program with out using middleware.
So, when you search for an integration resolution in your software program’s market and don’t discover the connection you’re searching for, then you definately’d flip to an iPaaS resolution to resolve your want for that connection. There are a number of integrations out there right this moment (known as “connector integrations”, which we’ll have a look at an instance of beneath) that may enable you construct customized integrations..
So, which integrations do you have to truly use? Let’s have a look at a listing of a few of the hottest integrations out there.
The next integrations are categorized by enterprise want that can assist you flick through your choices. (Virtually all of those integrations match into a number of classes, as they’ve capabilities that permit them to do a number of issues. Under, we positioned them within the class they’re finest fitted to.)
It’s essential to notice these are simply some of right this moment’s common integrations — there are a whole bunch of extra integrations to study and select from as what you are promoting grows.
The listing we’ve compiled beneath is of integrations that join with HubSpot. This isn’t to say these HubSpot integrations don’t additionally work with different software program. In actual fact, most of those integrations are appropriate with dozens of applications along with HubSpot.
Let’s have a look.
Promoting integrations enable you market to and attain your audience. Information concerning the success of your advertisements and/ or the leads obtained from them is mechanically added to your HubSpot CRM so you possibly can be taught extra concerning the individuals who work together together with your advertisements and nurture them into prospects.
1. Facebook Ads
The Fb Adverts integration permits you to join your Facebook Ads account to HubSpot. This integration provides you the flexibility to attribute your advertisements on to the contacts who work together with them. It additionally permits you to overview actual knowledge about which advertisements impression your backside line. This simplifies the reporting course of for all your Fb Advert efforts.
Completely different companies and merchandise have numerous purchaser personas. The AdRoll integration provides you the chance to create customized retargeting advertisements for various lead segments in your HubSpot contacts. You possibly can personalize a number of elements of the advertisements, corresponding to content material and formatting, that may finest relate to your prospect.
This lets you focus in your viewers’s attributes so you possibly can successfully attain your prospects — you possibly can collect intricate particulars about your prospects out of your CRM by way of the combination so that you’re in a position to efficiently retarget them.
In case you’re not a developer, creating your web site’s touchdown web page would possibly sound like an amazing job. The Instapage integration supplies a simple choice for anybody who needs to create and personalize their touchdown web page after which ship lead data straight to HubSpot. These particulars are mechanically positioned underneath the related contact in HubSpot for you— which means, there’s no must carry out this switch manually.
Account-Primarily based Advertising and marketing (ABM) Integrations
ABM stands for account-based marketing. ABM integrations enable you leverage your account and viewers knowledge so you possibly can tailor your messaging, CTAs, and advertising and marketing methods to shut offers and appeal to prospects.
The OrgChartHub integration permits you to effectively construct buyer group charts with out ever leaving HubSpot. You possibly can create buyer group charts whereas in HubSpot so that you’re in a position to simply determine unknown contacts, visualize key stakeholders, and customise your gross sales personas with out manually sending any of this data backwards and forwards.
With the CaliberMind integration, you’ll have the ability to have a look at your cross-channel account engagement and create alerts to your reps about which offers they need to deal with closing to satisfy quota. The mixing takes your contacts instantly from HubSpot and mechanically matches them to their related accounts so that you don’t need to.
The Metadata integration supplies account-based promoting providers. You possibly can mechanically determine particular goal accounts and contacts from HubSpot to create customized commercials at scale that can assist you shut extra offers and attain your audience extra successfully.
Analytics and Information Integrations
These integrations enable you measure your success throughout numerous analytics platforms. You possibly can have a look at your knowledge in numerous methods and guarantee all of this data is well-organized in HubSpot so your group can overview it at any time. These integrations enable you be taught extra about which of your efforts are working and which of them must be modified.
With the rise of distant workers throughout companies and the quantity of people that entry their work whereas on-the-go, being able to overview and handle your key efficiency indicators (KPIs) from wherever may be fairly useful.
The Databox integration supplies you with entry to all your analytics knowledge in HubSpot from all kinds of sources together with Google Analytics, SEMRush, cell, desktop, Fb, and extra.
In a world the place many web site guests are tired of finishing kinds and offering their private data, Hotjar is an effective way to study who your guests are and what they’re searching for in your web site. The Hotjar integration provides you perception into who your web site and cell guests are and what their wants encompass instantly from HubSpot.
The Klipfolio integration reveals you your most essential metrics in real-time and creates easy-to-read dashboards in HubSpot so you possibly can observe and analyze efficiency throughout all your platforms from one location. This lets you enhance your knowledge transparency and attain your targets sooner.
Whether or not it’s a gathering with fellow workers or your potential and present prospects, calling integrations will make all cellphone and video name interactions easy. Your contact’s data and particulars concerning the name will likely be recorded in HubSpot for straightforward entry. This additionally supplies gross sales reps and assist group members with the mandatory background data to help the prospect or buyer appropriately.
With UberConference, it takes simply seconds to schedule your conferences with colleagues and potential prospects so you possibly can deal with duties that require extra consideration. The mixing permits you to schedule conferences rapidly and simply with out ever having to go away your HubSpot portal.
Cellphone calls stay some of the efficient methods to work together together with your potential and present prospects. Whether or not it’s a gross sales or assist name, the Aircall integration permits you to handle your name flows and attentively help your leads and prospects all inside HubSpot so your contact’s data lives in a single, central location.
The CallRail integration is a name monitoring and analytics system which lets you customise segments and actions based mostly in your particular calls with prospects and prospects. All your name and textual content knowledge will mechanically be added and arranged in HubSpot underneath the related contact so that you don’t need to manually enter any knowledge.
Connector integrations give you entry to dozens of functions which sync to HubSpot to save lots of you time and add performance. Some connector integrations provide a variety of functions and a few have extra particular sorts of functions. Moreover, some connector integrations can help in making a customized integration to fit your wants.
The Automate.io integration connects to HubSpot to provide you entry to over 80 functions. By syncing with these apps, you’ll have the ability to switch knowledge to them to create custom-made integrations so you possibly can handle all your knowledge in a method that works for what you are promoting all inside HubSpot.
The Zapier integration permits you to mechanically join your software program to over 1,000 functions. It hyperlinks your apps to HubSpot for you in just some clicks to save lots of you time. There’s no coding required and your apps will have the ability to start sharing knowledge in an easy-to-read workflow format in your HubSpot portal.
The PieSync integration supplies real-time, two-way contact sync. This implies each time you add a contact to HubSpot, it mechanically syncs to an software (corresponding to Google Contacts or Outlook), and vice versa — you don’t want to fret about any importing or exporting, expediting and simplifying your contact syncs.
Content material Integrations
Content material integrations enable you create, design, and share customized content material to your web site. In addition they enable you study who’s interacting with the content material and how they’re interacting with it. That data is then synced to HubSpot so you possibly can manage it and add it to particular contacts.
In case your web site has a group of weblog posts, the Beacon integration is likely to be an excellent choice for you. The mixing ensures your content material seems to be skilled and permits you to drive extra leads by getting extra worth out of your present content material — it connects to HubSpot to mechanically convert your weblog posts into downloadable content material corresponding to eBooks.
The briX integration connects to HubSpot so you possibly can design and personalize net pages to your web site. You don’t want a background in net design or coding to create lovely pages — the drag-and-drop template and 100+ customizable options make it straightforward to arrange your content material in any method you select. This integration is good for simply designing and personalizing net pages instantly from HubSpot.
Personalized touchdown pages, net pages, and emails present knowledgeable feel and appear to your guests, leads, and prospects whereas interacting with what you are promoting on-line. The Belch.io integration connects to HubSpot so you possibly can personalize and model all of these items in simply minutes.
It’s an excellent choice for anybody with out a background in coding or net improvement who needs to design and customise their web site pages and emails to enrich their model all from HubSpot.
Buyer Success Integrations
Buyer success integrations connect with HubSpot to make your inner and exterior interactions with workers (cross-team) and prospects easy. They simplify communication and enable you share data and/or knowledge when it’s good to.
The Slack integration is a digital workspace and communication instrument that permits you to join and discuss together with your group members. The mixing is good for group collaboration and coordination from wherever.
By connecting the combination to your software program, you need to use Slack’s and HubSpot’s options in both the appliance or the software program so that you don’t need to waste time toggling backwards and forwards — the identical data will likely be present in each places in real-time.
Zendesk presents a ticketing system to maintain observe of buyer inquiries and permits you to hold particulars about all your buyer interactions in a single place. It helps you present constant buyer experiences amongst your fellow workers and prospects.
By connecting HubSpot to the Zendesk integration, you’ll have the ability to deliver the work of your gross sales, advertising and marketing, and assist groups collectively in a central location. It additionally permits these departments to speak with one another whereas in HubSpot as nicely.
The LiveChat integration permits you to talk with potential prospects in real-time once they want help or steerage whereas in your web site from HubSpot. Whether or not it’s a query about your product or the necessity for assist in the checkout course of, LiveChat permits you to stroll them via the data they want that can assist you increase conversions and construct robust relationships with prospects and prospects.
If in case you have a web-based retailer, ecommerce integrations are an effective way to study what your prospects and guests are doing whereas they’re in your web site. By connecting these integrations to HubSpot, you’ll know when your guests are most often abandoning your web site or their carts so you possibly can create re-engagement content material to regain their curiosity.
The Shopify integration permits you to simply incorporate all your ecommerce knowledge and buyer knowledge inside HubSpot. It mechanically syncs buyer, product, and deal data in HubSpot underneath the related buyer’s profile, so your complete group can view all of those particulars in a single location. You too can create cart abandonment nurturing techniques, re-engagement advertisements to your web site from HubSpot when you join the combination to the software program.
The Typeform integration helps you create and design net and cell kinds to your leads. You possibly can create contact kinds, join kinds, quizzes, and extra, and all your responses will mechanically be despatched on to HubSpot so you possibly can simply overview your outcomes and responses and compile them underneath the related contact in HubSpot.
The Magento integration helps you create and ship upsell, cross-sell, and reorder emails in addition to develop deserted cart nurturing techniques to spice up your conversions. It mechanically sends all your prospects’ ecommerce-related knowledge, in addition to emails between you and your prospects, straight to their respective HubSpot contact report.
E-mail integrations enable you observe a prospect’s interactions with gross sales reps, personalize your electronic mail automation with sure contacts, and measure the success of your electronic mail campaigns amongst your audience — all from HubSpot.
The MailChimp integration permits you to sync HubSpot together with your electronic mail service supplier. You possibly can construct electronic mail campaigns and relaxation straightforward realizing the Clever Error Dealing with characteristic will proceed partaking your contacts even when a syncing error happens between the software program and software.
By connecting MailChimp to HubSpot, you’ll have the flexibility to mechanically add contacts from HubSpot into your software’s electronic mail lists and vice versa so that you by no means need to do it manually.
Privy helps you make extra gross sales and switch extra prospects into delighted prospects. The mixing makes use of focused pop-up advertisements, banners, bars, and extra that can assist you increase conversions and reduce web page abandonment. It additionally mechanically syncs all your new leads out of your web site to HubSpot so the software program may help you nurture them and convert them into prospects.
The Entrance integration is a collaborative inbox, which means all members of your group can see and entry your contacts, overview offers, and see all exercise historical past whereas working in HubSpot. All of those particulars are mechanically synced in Entrance and your CRM. This helps you enhance your buyer expertise and guarantee it stays constant irrespective of which workers your prospects work with.
Occasion and Webinar Integrations
Whether or not it’s an in-person occasion, a webinar, a web-based assembly, or a video convention, the next integrations simplify each side of internet hosting an occasion. They permit your contacts to e-book conferences with you and you may replace all data associated to your contacts post-event or assembly in HubSpot.
Eventbrite helps you utilize inbound advertising and marketing techniques to draw extra prospects and prospects to your in-person occasions. As soon as linked to your software program, the combination mechanically takes knowledge out of your contact lists in HubSpot that can assist you uncover efficient methods to attach together with your audience, face-to-face.
Irrespective of the kind of occasion you’re internet hosting, the GoToWebinar integration mechanically syncs all your registrant and participant data in HubSpot underneath the related contact. You’ll by no means have to fret about manually importing knowledge about your webinar contacts once more — as an alternative, you’ll have extra time to deal with the occasion itself.
The Setmore integration simplifies appointment scheduling for you. It mechanically imports your booked appointments (and details about the client who booked the appointment) to HubSpot underneath the right contact’s profile so that you don’t need to do it manually.
Lead Era Integrations
Lead generation integrations enable you transition early-stage leads into delighted prospects. All your leads’ data will mechanically be synced to HubSpot so you possibly can view it at any level throughout the purchaser’s journey. That is useful to be taught extra about your audience and to handle buyer data so your gross sales and assist groups can seek advice from it if wanted, all from one location.
The WordPress integration helps you optimize and align your WordPress web site with the information about your contacts and enterprise objectives you may have in HubSpot. Your HubSpot account and all your progress instruments will mechanically be linked to your WordPress web site so you possibly can work to draw, have interaction, and delight web site guests and prospects in your web site from both WordPress or HubSpot.
The Unbounce integration helps you with the lead capturing and nurturing processes. You possibly can create lead technology kinds and ship all knowledge collected about your leads on to HubSpot. At any cut-off date, you possibly can take this knowledge about your leads and use it to create campaigns. You’ll even have the flexibility to export any knowledge in simply seconds out of your Unbounce account and share it wherever.
With the SurveyMonkey integration, you possibly can create and distribute customized surveys to your prospects and prospects, accumulate all knowledge obtained, and examine your responses inside HubSpot. That is splendid as a result of you possibly can then section and manage all of your contacts based mostly on their survey responses to simply handle the kind of content material and/or comply with up they obtain.
Reside Chat Integrations
By including live chat integrations to your web site, you’ll have the ability to talk with prospects in real-time and nurture them into prospects. You possibly can reply their questions, reply to their issues, and help them of their buy choices. Then, this knowledge is compiled into HubSpot underneath the particular contact it belongs to so you possibly can comply with up appropriately.
The Intercom integration permits you to seize new leads and potential prospects with the assistance of dwell chat in your web site. Intercom permits you to convert extra leads by actively partaking with them at any time whereas they’re in your web site as soon as linked to HubSpot. You possibly can then qualify your leads with customized bots, discuss with them instantly, and observe them — then, all of this data is mechanically organized underneath their contact in HubSpot.
As soon as linked to HubSpot, the ManyChat integration permits you to automate your messenger advertising and marketing so you possibly can simply manage, nurture, and observe your leads from the software program. You too can take any HubSpot kind and submit data obtained from it by sending customized discipline knowledge to HubSpot Type Submissions.
The Drift integration supplies dwell chat to your web site so you possibly can help your leads in real-time kind HubSpot. The mixing permits you to watch and save the entire lead’s exercise in your web site in HubSpot underneath the right contact. Moreover, your gross sales reps can use Drift to customise their outreach and follow-ups based mostly on that exercise to enhance the possibilities of conversion.
Gross sales Integrations
Gross sales integrations enable you deliver your gross sales instruments, techniques, and prospects’ data collectively utilizing HubSpot. You’ll have the ability to hold your advertising and marketing, assist, and gross sales particulars in a central location for all groups to entry, analyze, and seek advice from as wanted.
As soon as linked to HubSpot, you’ll mechanically be notified of any motion a prospect takes on any doc you ship them with the HelloSign integration. Examples of the actions you’ll be notified about embrace when a prospect or buyer receives, opens, or indicators the doc.
Then, this exercise knowledge is distributed to the contact it belongs to in HubSpot so reps know the place the prospect or buyer is within the purchaser’s journey and the way they need to go about following up with them.
In case you’re a Salesforce consumer, you possibly can mechanically sync all your contacts’ data from the database into HubSpot as soon as linked to the Salesforce integration. This lets you work with reps to get robust lead intelligence and income reporting. You possibly can mesh your advertising and marketing and gross sales work, content material, and data so that you and your group can entry any data from both system at any cut-off date.
Relating to gross sales work, there are numerous duties concerned that don’t essentially embrace the method of really closing a deal. The PandaDoc integration mechanically organizes and critiques data from HubSpot about your prospect that can assist you with non-selling duties like creating and sending quotes, proposals, and contracts.
Social Media Integrations
Understanding your social media following is a huge part of successful marketing. Social media integrations enable you study your followers, perceive the kind of content material they work together with and share, and automate particular elements of your social media technique.
With the Fb integration, you possibly can mechanically join what you are promoting’s Fb account to HubSpot. Schedule Fb posts forward of time analyze and measure submit’s efficiency. This integration is good if you wish to handle your Fb advertising and marketing technique alongside your different social media advertising and marketing methods instantly from HubSpot.
By connecting your LinkedIn account to HubSpot via the LinkedIn integration, you possibly can simply have interaction together with your community and talk with all your contacts from HubSpot. You too can auto-publish your blogs and share particular content material together with your followers to nurture them into leads and prospects. This integration can be nice for monitoring engagement together with all your different social media channels and advertising and marketing efforts all from HubSpot’s social media instrument.
Schedule Tweets forward of time, monitor Twitter streams, view Tweets and Twitter interactions of your rivals, and monitor accounts which are essential to your model from HubSpot with the Twitter integration. All details about your present and new followers will likely be added to your contact lists in HubSpot so all the pieces is organized appropriately.
With the rise of video and video marketing in enterprise right this moment, integrations that enable you incorporate this media in your web site have turn into fairly helpful. They permit you to create and implement movies in your web site pages and kinds in addition to measure the success of your video advertising and marketing efforts.
The Wistia integration supplies you with the flexibility to combine movies in your web site, after which incorporate HubSpot kinds with these movies to enhance video engagement (and hopefully, conversion) charges. If any lead converts on a video, their data is mechanically despatched to HubSpot so that you’ll have their video-viewing knowledge paired with their contact particulars.
The YouTube integration connects your YouTube channel to HubSpot. This fashion, you possibly can simply report in your video and channel success and evaluate this knowledge to that of your different social platforms utilizing HubSpot’s analytics and social media instruments and dashboards.
With the Promo integration, you possibly can select from over three million clips, templates, and music choices to make use of to create a video to your web site instantly from HubSpot. You possibly can simply throw in customized messaging, branding, or logos to personalize the video for what you are promoting based mostly on a particular prospect’s wants and pursuits, discovered underneath their particular contact in HubSpot.
Get Built-in to Develop Higher
Integrations have the facility to boost all points of what you are promoting. Irrespective of the software program you utilize to run your organization, you could find integrations that may assist simplify your processes, optimize your efforts, and empower your fellow workers. So, discover the precise integration market to your software program and start connecting to the functions fitted to what you are promoting wants.
Editor’s notice: This submit was initially printed in July 2019 and has been up to date for comprehensiveness.