Entrepreneurs say the highest areas the place advertising instruments could possibly be improved are their integrations with different applied sciences, their knowledge integrations, and their pricing, according to latest analysis from SharpSpring and Ascend2.

The report was primarily based on knowledge from a survey carried out in July 2021 amongst 187 advertising professionals.

Some 27% of entrepreneurs say integration with different applied sciences is without doubt one of the prime areas the place enchancment is required with advertising instruments, and 26% say knowledge integration and pricing are prime areas for enchancment.

Areas where most improvement is needed for marketing tools

Entrepreneurs give their martech instruments a mean rating of six out of ten throughout 4 key areas: their potential to make use of knowledge between the gross sales and advertising groups to handle and convert leads; their potential to trace buyer knowledge throughout the complete lifecycle; their potential to ship a single, centralized view of the shopper; and their potential to work with buyer knowledge seamlessly throughout all instruments.

Rating how well marketing tools perform various functions

The preferred advertising applied sciences are e-mail instruments (78% of entrepreneurs say they use them) and social media instruments (60%).

Popular technology tools used by marketers

In regards to the analysis: The report was primarily based on knowledge from a survey carried out in July 2021 amongst 187 advertising professionals.