Most enterprise corporations don’t but have buyer journey maps in place, however greater than half are constructing them or plan to construct and use them sooner or later, according to latest analysis from Ansira and Ascend2.

The report was primarily based on knowledge from a survey carried out in August 2020 amongst 123 advertising professionals (49% work for corporations with 50-500 staff, and 51% work for corporations with greater than 500 staff).

Some 39% of respondents say they’ve and use outlined buyer journey maps, 29% say they’re presently constructing or testing buyer journey maps, 22% say they plan to create maps sooner or later, and solely 10% say they don’t have any plans to create maps.


Enterprise entrepreneurs say the departments most concerned within the buyer journey mapping course of are Advertising and marketing (60% say so), Buyer Service (56%), and Gross sales (48%).

Respondents say the best methods to gather knowledge for the journey-mapping course of are buyer suggestions surveys (53% cite), market analysis (47%), and repair/product utilization evaluation (46%).

Enterprise entrepreneurs say the largest limitations to success for his or her buyer journey mapping methods are an absence of time/employees/assets (41% cite it as a barrier) and an absence of high quality knowledge (37%).


In regards to the analysis: The report was primarily based on knowledge from a survey carried out in August 2020 amongst 123 advertising professionals (49% work for corporations with 50-500 staff, and 51% work for corporations with greater than 500 staff).

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