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Amazon’s promoting information lockdown

“Amazon has been quietly taking a web page from the Apple playbook by proscribing promoting information from leaking out of its owned-and-operated related TV apps comparable to IMDb TV and Twitch,” Ad Age’s Garett Sloane reports. “Advertisers, digital video advert tech suppliers and builders say that the e-commerce large has been erecting new obstacles to viewer information by way of its related TV apps, comparable to masking the web protocol addresses of viewers.”

Important context:  “With out the addresses,” Sloane provides, “the impact may very well be much like what advertisers have seen on Apple gadgets, the place much less client information means diminished capability to gather promoting metrics, comparable to how usually somebody seen an advert.”

Preserve studying here.

Beforehand:  “The real reasons Amazon is introducing its own smart TVs: Datacenter Weekly,” from Advert Age.

See additionally:  “Facebook warns advertisers Apple data changes skew conversions by about 15%,” from Advert Age.

Earlier:  “What Apple’s iPhone update means for the ad industry,” from Advert Age.

The newest macroeconomic information in a nutshell

•  “US jobless claims rise 351,000 in surprise jump,” per Fox Enterprise.

•  “U.S. home sales fall, house price inflation cooling,” Reuters studies.

“Plenty of Economic Data on Deck to Close Out September,” per Nasdaq.

Beforehand:  “U.S. advertising employment increased by 1,700 jobs in August as nation’s job growth slowed,” from Advert Age Datacenter.

Subscribe to Ad Age Datacenter for essential data and insights on all of the most-advertised brands.

The Spanish-language video increase within the U.S. by the numbers

Timed to Hispanic Heritage Month (Sept. 15-Oct. 15), video measurement agency Tubular Labs is out with fresh data about Spanish-language video content. Just a few key stats:

• “In August 2021 alone, Spanish-language YouTube content material within the U.S. generated over 15.9 billion views,” per Tubular’s report.

• “Music outpaces different classes of Spanish-language movies within the U.S. by practically 17x the next-closest class.”

• “Over the past three years, Spanish-language influencers within the U.S. have generated 245 billion views,” per Tubular’s examine, “whereas manufacturers solely generated 8.6 billion” for his or her Spanish-language movies. Tubular additionally notes that Spanish-language influencer movies over that timeframe racked up a median of 51,000 views per add, vs. a median of 30,000 for brand-published Spanish-language movies within the U.S.

Preserve studying here.

Background:  Tubular serves as the info provider for the Global Video Measurement Alliance, which incorporates Group 9, Discovery, Digitas, ViacomCBS, BuzzFeed and different main gamers (in addition to Tubular itself).

TV/streaming variety information deployed

“In an effort to assist advertisers higher join with underserved audiences, IPG Mediabrands is utilizing inclusion analytics information from Nielsen-owned Gracenote,” Ad Age’s Jeanine Poggi reports. “Gracenote’s Inclusion Analytics information is designed to offer visibility into the gender, race, ethnicity and sexual orientation of the expertise showing in widespread linear TV and streaming content material. Gracenote’s metrics additionally quantify the visibility of starring forged members representing completely different identification teams, in addition to the make-up of viewing audiences and the way they examine to the overall inhabitants.”

Of be aware:  “IPG Mediabrands is the primary buyer to signal on to make use of Gracenote Inclusion Analytics,” Poggi studies.  

Preserve studying here.

See additionally:  “Amazon’s workforce split sharply along the lines of race and gender, new data indicates,” from The Seattle Occasions.

Subscribe to Ad Age Datacenter for essential data and insights on all of the most-advertised brands.

ICYMI: P&G dominates in worldwide advertising and marketing

“Procter & Gamble Co. is about to reclaim the highest spot among the many world’s greatest advertisers, displacing Amazon,” Ad Age Datacenter’s Bradley Johnson reports. “Advert Age Datacenter estimates the packaged items powerhouse spent $11.5 billion on worldwide advertising and marketing within the fiscal yr ended June 2021, placing P&G in place to be No. 1 within the subsequent Advert Age World’s Largest Advertisers rating.”

Preserve studying here.

Simply briefly

Chain response:  “Supply chain issues threaten ad spending comeback this holiday season,” from Advert Age.

Knowledge on the menu:  “General Mills personalizes marketing, drives sales with ‘connected commerce’ initiative using retailer receipt-level data,” Meals Navigator studies.

Advert disclosure:  “Google’s new advertiser pages will show all the ads running from a brand,” Advert Age studies.

Coin of the realm:  “Twitter jumps into the NFT conversation and starts accepting Bitcoin,” additionally from Advert Age.

Stack up:  “LinkedIn’s Top Startups of 2021 spotlights the enterprise data stack,” per VentureBeat.

Knowledge locker:  “Storage for unstructured big data should be part of a company’s strategy,” from TechRepublic.

See all the winners of Ad Age’s 2021 Small Agency Awards here.

The publication is delivered to you by Advert Age Datacenter, the trade’s most authoritative supply of aggressive intel and residential to the Advert Age Main Nationwide Advertisers, the Advert Age Company Report: World’s Greatest Company Firms and different unique data-driven studies. Entry or subscribe to Advert Age Datacenter at AdAge.com/Datacenter.

Advert Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.

This week’s publication was compiled and written by Simon Dumenco.

Subscribe to Ad Age Datacenter for essential data and insights on all of the most-advertised brands.