The annual report was primarily based on information from a survey performed in April 2021 amongst 42,935 shoppers in the US. A primary set of respondents was requested which two companies have the most effective reputations and which two have the worst. The outcomes have been compiled into a listing to find out the 100 “most seen” corporations. A second set of respondents then rated probably the most seen corporations on 9 dimensions of repute and people insights have been used to calculate every agency’s Status Quotient (RQ) rating (a rating of 80+ is great whereas a rating of beneath 50 is important).
Patagonia earned the very best RQ rating (82.7). It was adopted by Honda (81.6), Moderna (81.3), Chick-fil-A (81.1), and SpaceX (81.1).
The Trump Group earned the bottom RQ rating (56.9). It was adopted by the Fox Company (59.2), Fb (60), Want.com (60.7), and Sears (61.2).
Pfizer and Greenback Common registered the largest enhancements of their RQ scores from 2020 to 2021, whereas Fox Company and TikTok registered the largest declines.
In regards to the analysis: The report was primarily based on information from a survey performed in April 2021 amongst 42,935 shoppers in the US.