Netflix caught the business’s consideration this yr when it lured Bozoma Saint John from Endeavor, the leisure conglomerate she joined as CMO In 2018.

Saint John is among the many most closely-watched entrepreneurs within the nation, whose star energy was just lately acknowledged by Viking Books, which recently inked a book deal along with her for a memoir titled “The Pressing Life,” described as a“roadmap to navigating battle, and a touchstone for these enduring their very own battles, letting them know that they don’t seem to be alone, that they will make it by means of, and that there’s mild and peace, and even inspiration, ready for them once they do.” Saint John has additionally been a fierce advocate for range within the business.

Saint John joined Endeavor after a stint at Uber. She was named one of Ad Age’s Most Creative People of 2016. Saint John labored at Beats Music starting in 2014, and continued her tenure there even after it was acquired by Apple later that yr. She was finally promoted to move of worldwide shopper advertising and marketing for Apple Music and iTunes. She’ll even be teaching a seminar at Harvard Enterprise College in January with a workshop entitled “Anatomy of a Badass.”