B2B consumers say they depend on product demos and vendor web sites most when evaluating potential know-how purchases, according to current analysis from TrustRadius.

The report was based mostly on information from a survey carried out in September 2020 amongst 907 B2B know-how consumers and 227 B2B know-how distributors.

Some 58% of consumers say they depend on product demos when evaluating B2B tech purchases, and 51% say they depend on vendor web sites.

Different well-liked data sources embody consumer evaluations (45% of consumers say they use), vendor gross sales reps (43%), and free trials/accounts (41%).


Free trials/accounts are rated by consumers as each probably the most influential and probably the most reliable sources of details about B2B tech merchandise.

B2B tech distributors say the techniques/content material varieties they use most to interact consumers are advertising collateral, product demos, case research, web sites, and buyer references.

In regards to the analysis: The report was based mostly on information from a survey carried out in September 2020 amongst 907 B2B know-how consumers and 227 B2B know-how distributors.

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