Entrepreneurs say an important function they search for when assessing a advertising automation platform is its integrations with different know-how options, according to current analysis from Demand Spring.

The report was primarily based on knowledge from a survey of selling executives performed in April and Might, 2021.

Some 53% of respondents say integrations is a function they search for when evaluating advertising automation platforms. Different prime options embrace electronic mail advertising capabilities (45% search for) and lead administration capabilities (44%).

Features marketers look for when purchasing a marketing automation platform

Entrepreneurs who use an automation platform say the highest functionality they need it offered is stronger reporting (53% cite).

Capabilities marketers wish their automation platform provided

Respondents say the function they presently use most of their advertising automation platform is its electronic mail capabilities (79% use).

Features marketers use most in their automation platforms

Concerning the analysis: The report was primarily based on knowledge from a survey of selling executives performed in April and Might, 2021.