Two years on from its launch, Instagram’s long-form video platform, IGTV, continues to be but to realize vital traction, however it’s turning into a extra standard vacation spot, and seeing extra utilization as individuals search for leisure options.

Final 12 months, Instagram added IGTV previews to the primary feed, which noticed IGTV utilization improve bounce by some 300%, whereas earlier this 12 months it up to date its IGTV previews within Stories, additional integrating the platform into its fundamental app, and additional growing its viewer numbers.

It will not be rivaling YouTube simply but, however IGTV is slowly carving out its personal area of interest, which has made it a extra attractive choice for each creators and viewers.

And that, consequently, makes it a extra related choice for manufacturers as properly.

For those who’re contemplating your choices on IGTV, then that is the put up for you – this is a have a look at all the important thing information you’ll want to know to maximise your IGTV content material.

IGTV Video Dimension and Dimensions

Like Instagram Tales, most IGTV movies are seen in a vertical feed, so it is sensible to align your IGTV content material method with established viewer behaviors. As quickly as customers enter the IGTV platform, movies begin to play robotically.

As soon as your video is uploaded, you are solely capable of can add a canopy picture, add sounds, or reduce the video’s size (if it is beneath 10 minutes). As such, you’ll want to edit your video earlier than importing, which is a vital level in maximizing presentation.

The primary key consideration is making certain that your IGTV video file size is beneath 650MB for movies lower than 10 minutes. For movies lower than 60 minutes, it must be 3.6GB most.

Your video must be in MP4 format, and your IGTV video dimensions must be 1080 x 1920 pixels or a side ratio of 9:16, which is similar measurement as Instagram story dimensions.

These dimensions are good when you add movies on the IGTV platform, however in relation to IGTV video preview in your feed, take into account that the video is reduce right down to a 4:5 ratio. If it is necessary to point out the complete video in your IGTV preview, beneath are the IGTV dimensions you need to think about using:

The way to Create an IGTV Channel

To create your IGTV channel, begin by downloading the IGTV app and loging in along with your account’s credentials, in order that the app syncs along with your account, permitting you to add, watch, and share your IGTV movies immediately.

It is that straightforward.

The way to Add to IGTV from Desktop Pc?

Instagram now additionally permits customers to add IGTV movies through desktop. You possibly can entry the identical options you’d see within the IGTV app, however from the consolation of the Instagram desktop model. Be aware this solely works when you’ve uploaded a minimum of one video on IGTV – if not, then you definately’ll have to make use of the app itself.

For those who’ve already uploaded a video previously, go to your account on the desktop model of Instagram, then click on the IGTV tab, the place your movies are saved. Right here, you need to see a blue “Add” button amongst your choices.


4 Finest IGTV Practices to Comply with

Listed below are among the greatest IGTV practices you ought to be making use of proper now to maximise your content material efficiency, and improve engagement:

1. At all times Have a Cowl Picture

When customers scroll by your IGTV channel, your cowl picture ought to seize their consideration and entice them to click on in your video.

With out a cowl picture, your video may look unprofessional, or customers may need to learn the title or description to get context (which appears like work). Make it straightforward for individuals to learn, click on, and watch your IGTV movies with the assistance of a canopy picture.

2. Publish Constantly

One timeless tip is that posting content material constantly on Instagram is essential to your IGTV success. Manufacturers spoil followers, they hate to confess it, however they thrive on consistency. The extra constant you’re along with your IGTV movies, the extra customers will look out to your content material to observe, share, and have interaction with it usually.

3. Create Content material Followers Need to See

This appears like a no brainer, however your IGTV, like your YouTube channel, will present you what matters and content material your followers need to see from you.

It additionally pushes you to experiment with concepts, layouts, and constructions to extend your views. On the finish of the day, it does not matter how good your IGTV movies are if nobody is watching.

4. Use On-screen Textual content on Movies

So as to add context to your video, and maximize viewership, you also needs to look so as to add on-screen textual content. 

5 Finest Instruments to Create Superb IGTV Movies


Canva permits you to create IGTV, and Instagram story covers with ease. You possibly can create your IGTV cowl from scratch or by selecting one in every of their 1000’s of templates.

Adobe Premiere Professional

Premiere Pro is nice for modifying movies. You possibly can preset your IGTV dimensions, add textual content, music, and export your movies within the beneficial file measurement with ease. Whether or not you are new to video modifying or a seasoned content material creator, Premiere Professional is at all times decide.


Wave is to video modifying what Canva is to graphics. You possibly can add, edit, and create IGTV movies in minutes on-line. You too can preserve your movies organized, and reuse them at each step of the client journey.


For those who want a video modifying app on the go, Inshot does all of it. You possibly can resize your movies, add music, and obtain information in 1080p high quality to match your file supply. The app is obtainable in Apple or Android retailer.


Snappa is one other on-line graphic device which allows you to create, retailer, and share Instagram graphics. Snappa allows you to edit movies as properly, so when you’re on the lookout for a platform that does all of it, you may need to think about giving it a glance.

5 IGTV Video Concepts for Your Channel

Creating content material to your IGTV video does not must be a relentless wrestle – in actual fact, when you begin with these 5 IGTV video concepts, you are positive to strike gold.

  • Product Introductions – Use IGTV to showcase and/or present seamless product introductions to your followers. Whether or not this can be a new product or a bestseller, you should utilize IGTV video to carry consideration to its greatest options and particulars
  • Behind the Scenes – Give your followers a sneak peek of what goes behind your merchandise, initiatives, and day after day actions. Followers love being related to a model, and it might assist to spice up buyer loyalty.
  • FAQ – You need to use IGTV as an extension of your customer support arm by educating and informing customers about your new options, to reply generally requested questions, and extra.
  • Tutorials/DIYs – Subsequent to FAQ’s, you can even use your IGTV for step-by-step tutorials to coach your followers on how one can use your merchandise after they’re ordered, or in the event that they’re contemplating a purchase order.
  • Celebration or Particular Highlights – IGTV can be an important place to create movies which spotlight particular and seasonal moments occurring inside your organization.


Including IGTV to your Instagram advertising and marketing technique may be a good way to spice up your Instagram presence, and maximize connection along with your viewers.

This 12 months, amid the COVID-19 lockdowns, digital video has taken off, and IGTV has risen with that pattern, which might make it a extra necessary consideration transferring ahead, whereas the gradual integration of extra eCommerce features into Instagram might additionally imply that your IGTV content material will ultimately present a direct connection to your merchandise in-stream.

Price contemplating in your course of.