Apple, Amazon, and Google are the most important manufacturers individuals in the USA have felt most intimately linked to through the COVID-19 pandemic, according to latest analysis from MBLM.

The report was based mostly on knowledge from a survey performed in the summertime of 2020 amongst 3,000 US shoppers. The researchers polled members to grasp their emotional connections with 100 in style manufacturers and the power of these bonds. Respondents have been additionally requested particular questions associated to the influence of COVID-19 on model relationships (see the total methodology here).

Apple is probably the most ‘intimate’ model general, the researchers discovered.

Amazon ranks second, adopted by Google, Walmart, YouTube, Toyota, Disney, Netflix, Chevrolet, and PlayStation:


Amazon is the model that males have felt most intimately linked to through the pandemic, whereas Apple is the model girls have felt most intimately linked to:

Individuals age 18-34 have felt most intimately linked to Apple through the pandemic, whereas Individuals age 35-44 have felt most intimately linked to Samsung, and Individuals age 45-64 have felt most intimately linked to Amazon:

 

Individuals with an annual revenue of $35,000-$100,000 have felt most intimately linked to Amazon through the pandemic, whereas Individuals with an annual revenue of $150,000+ have felt most intimately linked to BMW:


 

In regards to the analysisThe report
was based mostly on knowledge from a survey performed in the summertime of 2020 amongst
3,000 US shoppers. The researchers polled members to grasp
their emotional connections with 100 in style manufacturers and the power of
these bonds. Respondents have been additionally requested particular questions associated to
the influence of COVID-19 on model relationships (see the total methodology here).