Orlando goes online

For the primary time in years, entrepreneurs aren’t gathering en masse in Orlando this month. Like every thing else, the Affiliation of Nationwide Advertisers’ Masters of Advertising convention is digital this 12 months, and three days of panels and speeches kick off right this moment.

“Attendance is anticipated to rise by a couple of third, since folks don’t should pay for journey, and tickets value so much lower than standard,” writes Ad Age’s Jessica Wohl. That may deliver attendance to 4,000 this 12 months. “Tickets now vary from $99 to $299 per particular person and $1,000 to $1,750 for company packages,” Wohl provides.

Subjects will embody responding to the pandemic, with talks from the chief advertising and marketing officers of Delta and Planet Health, and racial justice. Procter & Gamble’s Marc Pritchard and Fb’s Carolyn Everson will even make appearances, together with displays from Lego, LVMH, Unilever, IBM and america Postal Service, together with a musical efficiency by Melissa Etheridge on Thursday.