Executives say proficiency in content material advertising and marketing, technique, and information/analytics can be an important abilities for entrepreneurs sooner or later, according to current analysis from Drift.
The report was based mostly on information from a survey of greater than 100 advertising and marketing leaders throughout 25 industries.
Some 53% of respondents say content material advertising and marketing abilities can be important for the longer term, 45% say technique and model administration abilities, 41% say information and analytics abilities, 40% say buyer advertising and marketing and perception abilities, and 31% say advertising and marketing automation abilities.
Advertising leaders say the applied sciences that may have the largest affect on the way forward for advertising and marketing can be synthetic intelligence, martech, video, cell, and voice/chat/digital assistants.
Advertising leaders say the largest problem they face is an absence of expertise bandwidth to execute on targets and targets.
Concerning the analysis: The report was based mostly on information from a survey of greater than 100 advertising and marketing leaders throughout 25 industries.