Utilizing a video enhancing app is vital for making a successful video advertising and marketing technique. 

And if you happen to’re studying this weblog put up, likelihood is you already know it is best to incorporate extra video content material into your advertising and marketing, particularly after the rise of distant dwelling. 

However like most new methods, you’ll have to show its ROI earlier than you get price range. And that may be tough, as a result of to make a terrific video, you want a number of issues — like a digicam and enhancing software program.

You would possibly have already got a high-quality digicam constructed into your smartphone, however enhancing your uncooked footage and getting ready it for publication requires a third-party cell app. You would possibly even have to hop on the pc for the extra intensive post-production tasks.
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There is a good probability you have already got video enhancing software program put in in your laptop. For Home windows, that is Movie Maker, and for Macs, it is iMovie. However relying on the aim your video is serving — and the content material channel to which you are distributing it — chances are you’ll discover that these choices aren’t filled with sufficient options.

The excellent news: There are a number of free and cheap video enhancing apps you possibly can obtain that run the gamut from tremendous easy to Hollywood-level highly effective.

Modifying Apps for Movies: Customary Options

Each enhancing app can be totally different, however there are a number of options you’ll need to search for. As a result of most apps may have a free and paid model, it’s necessary to know what’s important and what may be value an improve. 

Just be sure you can do the next with out paying for a premium model: 

  • Both import movies and pictures out of your digicam, or movie them from the app itself. 
  • Scrub via the video as you edit it. 
  • Add music to the video. 
  • Select a facet ratio that matches along with your goal platform (Instagram, Fb, YouTube, Vimeo, and so forth). 
  • Export video with a minimum of 480p high quality. 
  • Both save the video to your digicam roll or to the app’s cloud service. 
  • Add textual content and customary shapes on the minimal. 
  • Pace up or decelerate the video by 1-2X. 

Premium options that you just would possibly run into embody: 

  • Stickers, filters, gifs, and distinctive fonts 
  • Skilled transitions between photographs
  • Premium music selections and high quality inventory footage
  • Excessive-definition exports (720p, 1080p, or 4K)
  • Layering, masks, and green-screen detection applied sciences
  • Multi-track enhancing and timelines
  • Excessive dashing up and excessive slowing down of the footage (>4X) 
  • No branded watermark

The next options will help you make video magic — whether or not your video is supposed for Instagram, YouTube, or an identical channel the place you viewers is hungry for content material. Click on one of many hyperlinks beneath to leap to a particular sort of app, or preserve studying to find out about all of them.


Instagram Video Modifying Apps

The next apps permit you to edit and shortly add stunning movies to Instagram. None of those apps are restricted to Instagram, however are identified for his or her assist of this social community.

1. Magisto

Value: Begins at free | Platforms: iOS, Android, Online

Magisto video editing app for InstagramImage Source

Video automation is right here — within the type of the Magisto video editor.

Owned by Vimeo, Magisto permits you to make unimaginable movies with out ever leaving your smartphone in three simple steps: First, you will select your video enhancing type (the kind of story you are telling), then you definately’ll select the pictures and video clips you need included, and lastly you will choose your music from Magisto’s built-in music library.

Utilizing synthetic intelligence (AI), this intuitive app helps set up your footage in a video that finest delivers the message you bear in mind. Why not cease on the free model? Improve to Premium or Skilled for a small month-to-month payment and make longer motion pictures with extra of your personal content material.


  • Simple-to-use templates for hassle-free creation
  • Intuitive, beginner-friendly interface
  • On-line model accessible for creating each on Home windows and macOS laptops 
  • Skilled and Enterprise plans include a free Vimeo Professional subscription 


  • The “Created with Magisto” watermark can be seen until you improve to premium
  • No multi-track enhancing or 4K exporting
  • Splendid for very quick social media movies (< 3 minutes lengthy) 
  • Inventory movies are solely accessible with a Skilled plan

2. Hyperlapse

Value:Free | Platforms: iOS

Hyperlapse is an app created by Instagram itself that condenses movies into transient, hyper-speed movies which you can add to Instagram or Fb.

You may select amongst a number of totally different speeds, and the app will present you ways lengthy the hyperlapsed video can be for each velocity compared to the size of the video in actual time. (So a 40-second video in actual time will grow to be roughly a 7-second video in Hyperlapse at 6X velocity.) It is a actually cool method to seize one thing that normally lasts some time — like a sundown or an occasion setup.

See what occurred once I used Hyperlapse to movie dawn at 12X within the video above.


  • Simple method to velocity up course of movies 
  • Minimal format that’s almost similar to the iPhone digicam  
  • You may seize movies straight from the app 
  • No sign-in required to get began 


  • Solely has one functionality: dashing up movies 
  • You may’t import already-filmed movies into the app
  • The video saves into your digicam roll, taking on cupboard space 
  • No multi-track enhancing, 4K exporting, or different options usually related to apps for video enhancing 

3. Wondershare Filmora

Value: Begins at free on cell | Platforms: iOS, Android, macOS, Windows

Wondershare Filmora video editing applicationImage Source

Wondershare Filmora (previously Wondershare Video Editor) is the proper choice if you wish to begin out with primary video enhancing performance with the chance to get extra superior as you go. The app is ideal for Instagram, however can create audience-ready movies for quite a few platforms.

Filmora is accessible for Home windows and Mac computer systems, whereas the corporate’s FilmoraGo cell app is free to obtain for each iOS and Android gadgets.

Filmora’s “Simple Mode” strips away the complexity so you possibly can drag and drop video clips, add some music, and produce a completed video in a matter of minutes. The FilmoraGo app has many of those options, plus an Impact Retailer the place you possibly can incorporate preset intros, themes, and transitions into your video creation.

Sound too good to be true? Effectively, you are proper: The free model of Wondershare Filmora provides a watermark to your movies that you can only remove through upgrading to their paid service.


  • A robust choice for each newbie and superior video editors 
  • The desktop model affords multi-track enhancing and extra conventional video enhancing capabilities
  • The cell model contains easy-to-use results, stickers, and filters 
  • You may layer music and totally different sounds within the cell app 
  • Comparatively reasonably priced (beginning at lower than $50 per yr for Filmora X, and free for the cell app) in comparison with opponents reminiscent of Adobe


  • The desktop apps should not free, however a trial is accessible 
  • Movies are watermarked with the Wondershare branding until you improve to a premium plan 

4. InShot

Value: Begins at free | Platforms: iOS, Android

There are the occasions while you simply need to edit a video — no fancy collages and no splicing. For that, there’s InShot, a useful app that allows you to trim, velocity up, or add music and filters to video. It is fairly basic, however with that comes a excessive ease of use. You too can add a background, if you happen to like, although we expect it is fairly cool to have an overlap of pictures, like we did with the video above.

I took a easy video of a tranquil seaside scene, however enhanced it with InShot’s “heat filter” and added a becoming musical monitor to it — a music known as “Pikake Stream,” by Kalani. (I like to recommend viewing the video in its entirety with headphones, particularly if you happen to’re having a disturbing day.)


  • Nice app for newcomers and entrepreneurs who don’t have a number of time for intensive video enhancing

  • Constructed-in music library with royalty-free choices 

  • You’ve the power so as to add voice-overs and your personal music 

  • The app has a 4.8-star score on the Apple Retailer and over 1M rankings 


  • No desktop app accessible 

  • Filters and stickers are solely accessible with a paid subscription

  • Your video can be watermarked until you improve to the paid model

High Free Video Modifying Software program

The next instruments are most versatile cell apps of all of the free software program listed on this article.

5. WeVideo

Value: Begins at free | Platforms: iOS, Android, Chrome OS

WeVideo editing app for video on Android

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Cloud-based video enhancing software program (i.e., software program that you just entry through a browser as a substitute of downloading on to your exhausting drive) is rising increasingly more in style. One of many packages main the cost is WeVideo.

WeVideo undoubtedly affords some superior options and performance, together with audio enhancing capabilities, a library of commercially licensed music, and the power to share movies in 4K decision. Nevertheless, the free model of WeVideo is not with out its limitations.

One main draw back is that you just’re solely given 10GB of cloud storage. For those who’re making a one-off video, that is effective. However if you happen to’re planning to edit a number of movies, you will undoubtedly want extra space. The free model additionally places a WeVideo watermark in your movies, which is not ideally suited.

WeVideo can also be accessible as a desktop laptop product, and comes with free and paid plans. For a whole breakdown of the variations between these plans, check out WeVideo’s pricing page.


  • You may entry your movies from any machine 
  • Paid variations are comparatively low-cost (beginning at $4.99 for the Energy model)
  • 4K exporting accessible


  • Solely 10GB of storage and 5 minutes of printed video accessible on the free model
  • The utmost decision is 480p on the free subscription
  • Your video can be watermarked with WeVideo’s branding until you improve 

6. Splice

Value: Free | Platforms: iOS

Splice permits you — because the title suggests — to splice collectively totally different video clips in your cellphone to create a shifting collage.

We had a number of enjoyable taking part in with this one, particularly since Splice even accommodates a library of musical tracks that can be utilized as a background in your completed product. You too can use the app to trim and edit the totally different items of video, and customise transition lengths from one scene to the following.

My colleague, Amanda Zantal-Wiener, experimented with Splice by compiling the above 15-second video of her canine — utilizing solely an iPhone 6.


  • Simple and intuitive to make use of

  • Acquainted user-friendly interface

  • Multi-track and timeline enhancing with layers and masks

  • No sign-in required

  • No watermark, even at no cost subscribers 


  • Subscription begins at $2.99/week, or $12.97/month, which is pricier than different alternate options 

  • Results and music are solely accessible for paid subscribers

7. Adobe Premiere Rush

Value: Free | Platforms: iOS, Android

Adobe Premiere Rush video editing app for Android and iOS

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Adobe’s in style video editor, Premiere, is not simply accessible in your cell machine — it is free.

Melissa Stoneburner of Examiner.com calls this app a “gateway” into the complete Adobe Premiere Professional video editor for desktop, and we are able to see this for ourselves. Just like Magisto (the primary video editor on our listing), Adobe Rush mechanically units your video to the music of your alternative (utilizing Premiere Rush’s library or your personal), and affords a Freeform editor that permits you to customise your edits additional after this preliminary audio sync.

Premiere Rush’s equally strong video enhancing options enable you trim, drag, and drop a number of video and picture clips — proper out of your cell machine’s picture and video album — within the order you need.

Then, simply add correct lighting, manipulate the velocity of the video, and share your last product straight on Fb, Twitter, or YouTube.


  • A pure alternative for present Adobe customers 

  • Acquainted video enhancing interface for these with expertise, and simpler studying curve for newcomers 

  • Paid model helps 4K exports 


8. PicPlayPost

Value: Free | Platforms: iOS, Android

We have already coated the coolness of picture collages. However what if you happen to may make a video collage? PicPlayPost is an easy app that allows you to do precisely that. Simply do not forget that the sound from each movies will play on the similar time, so ensure they will not conflict with each other.

There are lots of makes use of for a video collage app, however my colleague, Lindsay Kolowich, notably likes the best way health skilled Melissa Made makes use of it on her Instagram account. She posts video collages together with her performing a exercise on one aspect, whereas she explains the exercise out loud on the opposite.



  • Most useful options can be found on the paid model solely

  • You may’t paste textual content from one other app

  • Video can be watermarked with the PicPlayPost branding until you improve 

Finest Video Modifying Apps for YouTube

Though the video enhancing providers beneath don’t provide cell variations, they do provide easy-to-learn performance at minimal value. These apps are the very best for sitting down at your laptop and enhancing wonderful video content material in your YouTube channel.

9. Blender

Value: Free | Platforms: Home windows, macOS, Linux

Blender desktop application for editing videos

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The open supply program Blender is greater than only a video editor: It is a full-blown 3D animation suite, which permits for modeling, rendering, movement monitoring, and extra.

On the video enhancing aspect, there are a ton of options, together with transitions, velocity management, filters, adjustment layers, and extra. There are additionally 32 slots accessible for including video clips, audio clips, pictures, and results, which suggests you possibly can produce some extremely complicated video.

For the newbie video editor, all of the performance that is accessible could be a bit overwhelming. However if you happen to’re seeking to produce really professional-quality video — with out having to take care of watermarks — Blender is a strong choice. One of the best half: “You’re free to make use of Blender for any goal, together with commercially or for schooling,” in line with its web site. For the effective print, take a look at its licensing info.


  • Lengthy historical past of use throughout a number of platforms 

  • You too can render, mannequin, sculpt, and animate utilizing this app 


10. Lightworks

Value: Free | Platforms: Home windows, Mac, Linux

Lightworks video editor on Linux desktop

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Like Blender, Lightworks is unquestionably on the extra superior (and highly effective) finish of the video enhancing software program spectrum. In truth, it is a program that is been used to edit some well-known and award-winning movies, together with Pulp Fiction, The Wolf of Wall Avenue, and The King’s Speech.

There are two totally different licenses you possibly can select from with Lightworks: “Free” and “Professional.” (The latter of which, as you may need guessed, requires that you just cough up some money.) The primary distinction between the 2 licenses is that the Professional model affords extra options, together with stereoscopic output and superior mission sharing. However the free model remains to be fairly highly effective, offering 100+ results and supporting multicam enhancing.


  • Like Blender, Lightworks has a protracted historical past of use throughout a number of platforms 

  • You may entry royalty-free movies and audio from the desktop app

  • You may export as much as 4K 

  • Multi-track enhancing and timelines, even within the free model 

  • You should purchase a lifetime license for $437.99 and by no means fear about renewing a subscription 


  • Extraordinarily steep studying curve for newcomers 

  • Not many choices for creating titles and subtitles 

  • Customers have reported formatting points when importing video clips 

11. Shotcut

Value: Free | Platforms: Home windows, macOS, Linux

Shotcut video editor in timeline view

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Shotcut is one other open supply video software program — and it is fully free. It is doable to make use of Shotcut to create professional-looking movies, however the interface is hard to make use of. Maybe that is as a result of it was initially developed for the Linux platform, which appears and feels lots totally different from the standard Home windows or Mac UX.

With dedication — and time spent within the Shotcut frequently asked questions and how-to guide sections — it is doable to make use of this software program to create and export high-quality movies, fully at no cost.


  • Fully free—you by no means need to improve, ever  

  • Various listing of features that rival these of paid apps 


  • Might be troublesome to get the dangle of at first

  • Some customers discover the UI troublesome to navigate

  • Much less intuitive in comparison with different apps reminiscent of Premiere Professional and FinalCut, even for skilled editors 

12. VSDC Free Video Editor

Value: Free | Platforms: Home windows Solely

VSDC video editor on timeline view on a desktop

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In skilled arms, the VSDC Free Video Editor can produce some critically professional-looking video. Along with supporting almost each main video format, this system affords superior video results, together with object transformation and shade correction, in addition to superior audio results like quantity correction and sound normalization. And in contrast to WeVideo, the VSDC Free Video Editor is really free. You need to use this system’s full characteristic set with out having to take care of pesky watermarks.

Sadly, there’s one catch. If you’d like technical assist, it is advisable pay. (And since there’s a little bit of a studying curve, there is a good probability you will have to.) Support for the VSDC Free Video Editor costs $9.99 for one month and $14.99 for one year.


  • Free model is filled with usually premium options reminiscent of masking, mixing modes, and 4K exports  

  • You may share your video straight from the app to YouTube, Vimeo, and different platforms 


  • It’s a must to pay for assist if you happen to’re on the free model 

  • Not as user-friendly as different alternate options 

  • Customers have reported a steep studying curve 

13. Machete Video Editor Lite

Value: Free | Platforms: Home windows Solely

Machete video editing software for Windows OS

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On the easy finish of the spectrum is Machete Video Editor Lite, a free program permitting you to chop, copy, and paste totally different sections of video. Because the Machete web site places it, Video Editor Lite was “designed for fast and easy ‘slicing’ of your video recordsdata.”

This system’s intuitive interface means you will not need to waste time shuffling via technical assist paperwork. And since Video Editor Lite would not re-encode your video recordsdata while you slice them, you do not have to fret about shedding video high quality.

The primary downsides to this system? It solely helps the AVI and WMV video codecs, and it would not enable for audio enhancing. Nonetheless, you probably have zero video enhancing expertise and solely have to make easy edits, it is a terrific choice.



  • You may solely export AVI and WMV recordsdata 

  • You may’t edit or exchange the audio 

  • Outdated web site with restricted assist paperwork

14. Avidemux

Value: Free | Platforms: Home windows, macOS, Linux

Avidemux video editing software for YouTube and animated videos

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Like Machete Video Editor Lite, Avidemux permits you to do primary video enhancing (no audio enhancing) with out having to fret about lack of video high quality. However Avidemux additionally has a number of extra tips up its sleeve.

For starters, this system helps a number of video codecs, together with AVI, DVD, MPEG, QuickTime, and MP4. What’s extra, Avidemux comes with a number of filters that permit you to carry out a bunch of various capabilities, from flipping and rotating clips, to including subtitles, to adjusting colours and brightness ranges.

And whereas the educational curve for Avidemux is barely steeper in comparison with Machete Video Editor Lite, the upside is that there’s an extensive Avidemux wiki that covers all the things it is advisable know.


  • Helps a number of file codecs reminiscent of AVI, MPEG, MP4, and Microsoft’s proprietary ASF 

  • Easy interface that’s finest for duties reminiscent of chopping and splicing footage

  • Simple studying curve; merely obtain and begin utilizing


15. HitFilm

Value: Begins at free | Platforms: Home windows, macOS

HitFilm video editing software in timeline view

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HitFilm Express is a free video enhancing and visible results software program — which suggests you should use it so as to add greater than 180 particular results to your movies, together with 3D enhancing.

Presumably the good HitFilm characteristic is its wealth of educational movies — customers can follow making use of particular visible results in film tutorials primarily based on Star Wars, Westworld, and extra.

In fact, upgrading to HitFilm Pro grants entry to extra visible results, higher excessive decision and 3D rendering, and higher audio syncing between audio and video recordsdata. It costs $300, however if you happen to’re not prepared to completely make investments, HitFilm Categorical customers should buy lower-cost expansions to make use of extra instruments of their software program.

To see the entire listing of variations between HitFilm Free and Professional, check out their “Compare Versions” page.


  • Highly effective capabilities reminiscent of masks rendering, export queues, and limitless tracks and transitions 

  • Constructed-in voice recorder for simple voice-overs 

  • Has been described as a combination between Adobe After Results and Adobe Premiere Professional 


Video Modifying Apps for Android

These video enhancing apps are notably interesting for Android cell customers, although a few of them are suitable with extra than simply the Android working system.

16. VideoShow

Value: Free | Platforms: Android, iOS

VideoShow video editing app for Android and iOS

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VideoShow permits you to edit video content material in a variety of inventive methods past chopping and pasting scenes collectively. The award-winning app, which has greater than 400 million customers, permits you to embody textual content overlays, stickers, music, filters, and sound results to your footage. Due to these options, it lends itself to video producers who need to add a bit extra creativity to a vlog collection, the place the video is primarily of 1 particular person talking on to the digicam.


  • Simple-to-use but highly effective, with HD exports accessible at no cost customers 

  • Expansive music library 


17. PowerDirector

Value: Free | Platforms: Android, Home windows, macOS

PowerDirector app for editing videos on Android, Windows, and macOS

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This strong video editor has a collection of inventive design instruments only for Android and desktop customers. Developed by CyberLink, the app will help you create 4K-quality movies from footage taken with quite a few gadgets. Particular options embody movement monitoring, which helps you deal with particular topics in every body; video collages, which enable you piece collectively quite a few pictures right into a movement video; and video stabilization, permitting you to take away moments of “shaky digicam” in your footage. PowerDirector also can enable you add voice overs and inventive sound results utilizing chroma key.

A lot of PowerDirector’s options are fully free within the Android app. For a extra superior suite of enhancing instruments, you possibly can spend money on one among CyberLink’s paid products beginning at $99.


  • Highly effective options reminiscent of inexperienced display screen enhancing, movement graphics, and keyframe controls 

  • Extremely low value in comparison with opponents reminiscent of Adobe 

  • Multi-track enhancing and timelines

  • The corporate continuously provides new graphics and templates for customers to select from 


18. Quik

Value: Free | Platforms: Android, iOS, macOS, Home windows

Quik video editing tool inside the Android app

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Quik is a video enhancing device developed by GoPro, making it the software program of alternative for people who find themselves enhancing footage from their GoPro digicam. However sure, it could possibly edit content material from any supply. 

The app can handle as much as 75 pictures and video clips in a single mission, and may even comb via this content material that will help you make sensible enhancing selections primarily based on what the app detects within the footage. From time lapses to panoramic items, Quik can manipulate your media in a lot of inventive methods. The app has greater than 20 preset themes to select from and helps eight widespread file varieties.



19. KineMaster

Value: Free | Platforms: iOS, Android, ChromeOS

KineMaster video editor in timeline view on the Android platform

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KineMaster is a super-versatile video enhancing device that permits you to edit movies on “a number of layers.” What does that imply? Content material creators can add a limiteless quantity of textual content overlays, pictures, audio, and even free handwriting onto their footage for the inventive element they or their model wants. You too can mix a number of items of footage and use double-exposures to customise the background in a load of inventive methods.

For easier enhancing duties, after all, this app affords intuitive trimming and splitting options to make your video progress simply the best way you need it to.


  • Highly effective options reminiscent of multi-track enhancing, layers, and mixing modes  

  • Over 3M opinions on Google Play and a median score of 4.5 stars 

  • You may share on YouTube, Instagram, and Fb straight from the app

  • 4K exports accessible 


20. VivaVideo

Value: Free | Platforms: iOS, Android

VivaVideo app for editing videos on the Android operating system

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VivaVideo makes professional-level edits simple for content material creators. Free for all cell gadgets, the app permits you to trim, merge, velocity up, decelerate, and reverse clips and pictures in a brief period of time. The app additionally comes with a easy collage- and slideshow-maker, and affords quite a lot of digicam lenses to seize new, edit-ready footage straight within the app. 


  • Enjoyable on-trend filters, templates, and results 
  • Expansive music library with a whole bunch of clips to select from 
  • Multi-track enhancing that permits you to layer voice clips and music 


  • 5-minute time restrict for movies

With most individuals working from residence, the significance of video can’t be overstated. However until you get the fitting app for video enhancing, you’ll run the danger of publishing movies that look unprofessional and unpolished. 

With these apps, you’ll remember to create video that draws, converts, and delights your viewers. The earlier you obtain one, the earlier you possibly can sharpen your audio/video creation abilities and appeal to extra individuals to your model. 

Create Higher Movies for a Larger ROI 

On-line video content material is not simply watched extra — it is anticipated extra. Fortunately, you’ve the video enhancing instruments that will help you delight your viewers and enhance conversion charges throughout your social media accounts. Seize the information beneath to make the video studying curve simpler and to jumpstart your video advertising and marketing efforts. 

Editor’s be aware: This put up was initially printed in March 2019 and has been up to date for comprehensiveness.

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