A pair of brothers by way of half time job want to purchase a brand new cellphone to speak to their mom working aboard. Nevertheless, an incident occurred proper earlier than they make the acquisition. In the long run, the cellphone vendor, figuring out what occurred, reaches out to assist and turned issues round. This marketing campaign tells the story of the left-behind kids in China, and can be the theme of this 12 months’s 99 Giving Day, “with one yuan, we might do a very good deed. “ The 99 Giving Day has reached out to 48 million folks, and fundraising quantity of whole of 1.78 Billion RMB.