Simply as these New Yr’s resolutions are carrying off, promoting/advertising and marketing company DCX has devised a cheeky diet-based digital marketing campaign for Robust Roots, an organization that markets plant-based frozen meals together with Cauliflower Hash Browns in Eire, the UK, and now the U.S.

The Cauliflower Hash Brown Food regimen (CHBD) is a advertising and marketing hook designed to poke enjoyable at fad diets and the efficiency advertising and marketing ways they typically use. The idea hinges on an precise 21-day meal plan constructed across the core product that was developed by a registered dietician. Constructed on the premise that “The most effective weight loss program is excessive in what you like,” the Cauliflower Hash Brown Food regimen begins with a two-day all hash brown cleanse, then reintroduces different recipes in diet-approved meals that incorporate the product.

The complete funnel marketing campaign takes a humorous strategy to efficiency advertising and marketing by using a whole bunch of typical efficiency advertising and marketing property together with inspirational video clips, scientific charts, and train tutorials. These property direct American viewers to, the place they will submit an electronic mail deal with to entry a free 60-page CHBD ebook containing the weight loss program plan and 30 pages of recipes, in addition to product coupons.