With many households spending much more time at residence, and on-line, and with societal pressures amassing, the specter of human trafficking is extra pressing than ever. Within the first month of the COVID-19 shutdown, the Nationwide Heart for Lacking and Exploited Youngsters reported a three-fold enhance in reviews of on-line exploitation and abuse, hovering from 300,000 reviews to greater than 1.1 million, with greater than 70% of these reviews coming from social media. This menace continues as kids proceed to remain residence and attend college just about.
Devoted to their mission of ending the sexual exploitation of minors, Avenue Grace is assembly younger individuals on the one platform the place they’re spending increasingly more of their time: TikTok. The nonprofit labored with longtime artistic companion BBDO Atlanta to create the Assist Locker – a TikTok account that straight calls out and debunks frequent myths about trafficking being unfold.
Since its launch, the Assist Locker account has amassed over 100k followers and 1.9 million complete likes. Teenagers’ feedback and reactions have been encouraging and have impressed the Assist Locker to maintain going robust. Every video conveys vital, related info, however within the tone and magnificence that has change into in style on TikTok.